What’s Your Brand Worth?
By David Edelman, McKinsey Partner – Digital Marketing Strategy Practice CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous […]
The Truth About Change
“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love
CFL Awareness Ad Wins National Award
HOUSTON, TX (May 16, 2013) – One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center has won the TV Public Service Announcement Category for the 2013 Daniel Eberts Radio, TV and Film Awards for it’s 2012 holiday season awareness ad. The award was presented on May 16 at the Association of Donor Recruitment Professionals […]
Building Brand Value
“You do not build brand value by saying how cheap you are. You do build brand value by reinforcing how special you are.” – {Larry Light, US Brand Consultant} Spread the love
NLT Helps Launch NBDA
NextLevel Thinking is a proud sponsor and logo developer of The National Business Development Association (NBDA), which was launched today in Houston, Texas by Founder and President Christine Spray. Christine recognized, in her business development and board experience, the need for a national trade association to provide best practices to those individuals whose primary responsibility […]
How Important Is A Brand?
“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” {Philip Kotler, Marketing Professor, Kellogg School of Management, Northwestern University} Spread the love
Is Your Image Making or Breaking You?
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products and companies, like people, have personalities, and they can make or break them in the market place.” – {David Ogilvy, Ogilvy & Mather} Spread the love
The Really Good Idea
“The really good idea is always traceable back quite a long way, often to a not very good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting.” – {John Cleese, Monty Python} Spread the love
Effective Word-of-Mouth Marketing
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – {Deborah Eastman} Spread the love
The Truth About Change
“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love