NLT: A Houston Marketing Firm
NextLevel Thinking is a unique and highly sought-after Houston marketing firm that helps you understand who you are, why your customers buy from you, and how your company is situated among your competitors.
The only way to uncover your organizational purpose and communicate it in a way that inspires your current and potential customers to respond is to challenge the status quo, push in new and sometimes uncomfortable directions, and refuse mediocrity! We call that repositioning.
Many companies often confuse rebranding with repositioning. While rebranding is often an essential element in repositioning an organization, it is usually just the tip of the iceberg because it only represents aesthetic changes.
In fact, without underlying organizational change, rebranding alone rarely works when you truly desire a marketing strategy that positions your organization for positive and sustainable business results. We would even argue that a well thought out and well executed marketing strategy is the most important discipline in your business because it deals with the motivations and experiences that encourage your customers and potential customers to purchase your product or service.
So, what is a well thought out and well executed marketing strategy? First, the focus should be one-on-one customer relationships. Your brand should reflect your company’s attributes and the personal relationships it enjoys with each customer. As a result, your organization must look at all of its’ touch points to really improve the customer experience by maintaining a running dialogue with your customers.
As the focus moves to the customer, your ability to not only measure, but also generate positive returns on your invested marketing dollar will be a key factor in future marketing programs. The fact that much of this work will be based on direct marketing concepts will make this easier to measure.
And finally, the ability of your organization to view marketing from a business perspective will be very important. In the past, the typical marketing strategy didn’t always link activities to business objectives. At best, they were talked about but never really tied together. In order to improve brand performance, business results are all that really matters.
Those are our words…