June 2011 Thoughts
The June 2011 Thoughts That Count from NextLevel Thinking: “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” {David Ogilvy, American Advertising Icon} Spread the […]
Building a Brand…Starts with Knowing Who You Are
When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s official name at the time was Oil and Gas Information Systems, Inc. – a mouthful that was […]
A Day in the Life of NextLevel Thinking
A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer. We developed a comprehensive approach to investigate their opportunity and potential. They expected us to take an […]
NextLevel Thinking Unveils New Offering
NextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center. It is because of this that we have developed a Creative Program Package that can be fitted […]
NLT Assists at OGsys User Group Meeting
Our client, OGsys, is an oil and gas accounting software company that accelerates answers to critical questions impacting their clients’ daily productivity and overall success. As the first company to develop an oil and gas accounting software application for the personal computer, OGsys has been a pioneer in the industry for nearly 30 years. They […]
WorldFest Bronze Remi Award
Back in April of 2009, NextLevel Thinking partner Kirk Loudon ventured into the film arena by writing, producing, directing, and editing his first feature film FORWARD SLASH. The horror film was part of the 2009 WORLDFEST Film festival in Houston Texas, the 2nd oldest festival in the nation, and FORWARD SLASH took home the Bronze […]
But Paid Media Costs Money
So you have these television commercials or radio spots, or even print ads that are ready to hit the marketplace. Great! Here is the question…where are you going to run them? And a better question…what is this going to cost? Let’s answer the second question first. It is going to cost. This is where it […]
The Tee Shirt Works
So the local blood center decided to print some new tee shirts for the next big drive of the month. The employees are getting excited because they get a chance to take a look at the new designs that have been created by Number One Tee Shirt Company of Florida. “I think we should do […]
Difference in Life Campaign Pays Dividends
SAN DIEGO, CA (June 2008) – The Difference in Life Campaign pays awareness dividends to the San Diego Blood Bank! The Caster Family Center for Nonprofit Research presented a report to the community on San Diego’s third sector. San Diego’s nonprofits contribute in significant ways to the quality of life in the San Diego region, […]
San Diego Blood Bank Wins EAR Award
SAN DIEGO, CA (April 29, 2008) – The San Diego Blood Bank’s Difference in Life campaign is back in the news!!! The “Are you Ready to Make a Difference?” radio commercial was entered on behalf of the San Diego Blood Bank in the 2008 EAR Awards for Effective Advertising on the Radio and was among […]