Keep It Simple

“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” – {Steve Jobs, Apple Computer} Spread the love

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CFL Awareness Ad Wins National Award

HOUSTON, TX (May 16, 2013) – One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center has won the TV Public Service Announcement Category for the 2013 Daniel Eberts Radio, TV and Film Awards for it’s 2012 holiday season awareness ad. The award was presented on May 16 at the Association of Donor Recruitment Professionals […]

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Make It About Them

“Prospects don’t care about you. They care about themselves, and anything they have to read or listen to that is not related to them is of little or no interest. Period. End of Conversation. No questions asked.” – {Jay Levinson, author of “Guerrilla Marketing in 30 Days”} Spread the love

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April 2012 Thoughts

The April 2012 Thoughts That Count from NextLevel Thinking: Primary Sources of Creativity “The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” {Margaret J. Wheatley} Spread the love

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NLT Partners with Voice of San Diego

San Diego Nonprofit News Organization Partners with NextLevel Thinking to Develop Self-Sustaining Business Strategy Voice of San Diego, a San Diego based nonprofit news organization, is enlisting the help of NextLevel Thinking, a Houston based strategic marketing firm, to raise awareness and diversify its revenue streams. As one of the first nonprofit news organizations to […]

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December 2011 Thoughts

The December 2011 Thoughts That Count from NextLevel Thinking: When Developing a Marketing Approach, Appeal to an Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” {Robert Keith Leavitt} Spread the love

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November 2011 Thoughts

The November 2011 Thoughts That Count from NextLevel Thinking: The Definition of Authentic Marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” {Philip Kotler, Marketing Author} Spread the love

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The Future of Marketing Communications

The science and art of marketing communications has long been misunderstood. When times get tough, this is typically the budget that is reduced or eliminated. However, countless studies show that this approach is usually a mistake. In fact, those same studies point out that a down economy is usually the best time to gain market […]

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You Have a Website. Great! But, Can Anyone Find It?

By now, most businesses and organizations understand the importance of having a website. Many spend thousands of dollars to design a beautiful site with professional photography, state-of-the-art graphics and Flash animation. They complete the design, launch the site, breathe a sigh of relief and check that off the “To-Do” list. Not so fast. Just because […]

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