Digital Advertising should be a focus of every strategic marketing plan due to the unprecedented growth in the industry. “This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.”

Click here to read more on the subject via Emarketer.com and to find out who the surprising, “big winner” is in taking ad share from others in the US digital ad market.