HOUSTON, TX (March 2004) – The Gulf Coast Regional Blood Center highlighted the success of its growing Group Program with “A Celebration of Life” luncheon and awards ceremony. Blood drive groups that chose to Commit for Life by hosting at least one blood drive per quarter and collecting at least 100 donations in 2003 were each honored with a “Path for Success” Award.

The main event was the presentation of special category awards for groups and chairpersons that have gone above and beyond to achieve outstanding results. A special Life Giver award was given to Eric Poerschke and Kirk Loudon, partners in NextLevel Thinking, in appreciation of their efforts and commitment!

“NextLevel Thinking is extremely honored and thankful to have the opportunity to work with such a first class organization,” said Eric Poerschke. “This award is the result of the great partnership that our firm has with Gulf Coast Regional Blood Center.”

The Blood Center partnered with Houston-based strategic marketing firm NextLevel Thinking to develop and implement the Commit for Life brand, which also includes programs designed to increase participation from groups that host blood drives, blood drive volunteers and high schools.