NLT: A Houston Marketing Firm

Houston Marketing Firm - ThinkNextLevel Thinking is a unique and highly sought-after Houston marketing firm that helps you understand who you are, why your customers buy from you, and how your company is situated among your competitors.

The only way to uncover your organizational purpose and communicate it in a way that inspires your current and potential customers to respond is to challenge the status quo, push in new and sometimes uncomfortable directions, and refuse mediocrity!  We call that repositioning.

Many companies often confuse rebranding with repositioning.  While rebranding is often an essential element in repositioning an organization, it is usually just the tip of the iceberg because it only represents aesthetic changes.

In fact, without underlying organizational change, rebranding alone rarely works when you truly desire a marketing strategy that positions your organization for positive and sustainable business results.  We would even argue that a well thought out and well executed marketing strategy is the most important discipline in your business because it deals with the motivations and experiences that encourage your customers and potential customers to purchase your product or service.

So, what is a well thought out and well executed marketing strategy?  First, the focus should be one-on-one customer relationships. Your brand should reflect your company’s attributes and the personal relationships it enjoys with each customer. As a result, your organization must look at all of its’ touch points to really improve the customer experience by maintaining a running dialogue with your customers.

As the focus moves to the customer, your ability to not only measure, but also generate positive returns on your invested marketing dollar will be a key factor in future marketing programs. The fact that much of this work will be based on direct marketing concepts will make this easier to measure.

And finally, the ability of your organization to view marketing from a business perspective will be very important.  In the past, the typical marketing strategy didn’t always link activities to business objectives. At best, they were talked about but never really tied together.  In order to improve brand performance, business results are all that really matters.

Those are our words…

 

Our Methodology

Houston Marketing Firm - Investigation

INVESTIGATION

Houston Marketing Firm - Visualization

VISUALIZATION

Houston Marketing Firm - Realization

REALIZATION

Houston Marketing Firm - Collaboration

COLLABORATION

NextLevel Thinking, a Houston marketing firm, has a tried and true brand building methodology that produces a successful marketing strategy and a step-by-step approach for executing that plan.

How do we do it? We become part of your team. We spend time getting to know your business, from the inside out, learning what makes you tick and what can help you grow and prosper.

Touch Points

A touch point is the moment when your customer or potential customer interacts with your organization and forms or changes an opinion about your organization. It's important to pay attention to them and to make each interaction positive, uplifting and informative.

As the digital age has evolved, not only have touch point opportunities expanded, but the way in which you use them can be so interactive, specific, instructive, personal and inviting. At NextLevel Thinking, we have identified and developed a practice around the following three touch point channels.

Email

Touch Points

The purpose of email touch points is to create and reinforce top of mind awareness with current, potential, and sometimes former clients through email channels such as Constant Contact, Robly, Mail Chimp, etc! Quick snippets of information (with a link to the full story) is most effective.

Social

Touch Points

The purpose of social touch points is to create and reinforce top of mind awareness with current, potential, and former clients through channels such as LinkedIn Personal and Company pages, your company Newsroom/Blog, Twitter, Facebook, etc.

Digital

Touch Points

The purpose of digital touch points is to create and reinforce top of mind awareness with potential clients through paid channels such as Google AdWords, Google Remarketing, LinkedIn Advertising, Facebook Advertising, and Advertising on Relevant Web Sites.