Tag Archives: social media

Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.

Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.

The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.”  Read the article to learn more about the role of artificial intelligence in marketing.

Die Young, As Late As Possible

December 2018 Thoughts that Count: 

“I once heard it said of man that the idea is to die young, as late as possible.” — {Former President George W. Bush in the eulogy for his father, President George H. W. Bush}

Former President George W. Bush delivered an emotional eulogy about his father, former president George H.W. Bush, during his funeral at the National Cathedral in Washington on December 5th.

The following is a transcript of his remarks, as distributed by George W. Bush’s office and lightly edited by The New York Times.

FORMER PRESIDENT GEORGE W. BUSH: Distinguished guests, including our presidents and first ladies, government officials, foreign dignitaries, and friends: Jeb, Neil, Marvin, Doro, and I, and our families, thank you all for being here.

I once heard it said of man that “the idea is to die young as late as possible.”

At age 85, a favorite pastime of George H.W. Bush was firing up his boat, the Fidelity, and opening up the three-300 horsepower engines to fly — joyfully fly — across the Atlantic, with Secret Service boats straining to keep up.

At 90, George H.W. Bush parachuted out of an aircraft and landed on the grounds of St. Ann’s by the Sea in Kennebunkport, Maine — the church where his mom was married and where he’d worshiped often. Mother liked to say he chose the location just in case the chute didn’t open.

In his 90’s, he took great delight when his closest pal, James A. Baker, smuggled a bottle of Grey Goose vodka into his hospital room. Apparently, it paired well with the steak Baker had delivered from Morton’s.

To his very last days, Dad’s life was instructive. As he aged, he taught us how to grow old with dignity, humor, and kindness — and, when the good Lord finally called, how to meet him with courage and with joy in the promise of what lies ahead.

One reason Dad knew how to die young is that he almost did it — twice. When he was a teenager, a staph infection nearly took his life. A few years later he was alone in the Pacific on a life raft, praying that his rescuers would find him before the enemy did.

God answered those prayers. It turned out he had other plans for George H.W. Bush. For Dad’s part, I think those brushes with death made him cherish the gift of life. And he vowed to live every day to the fullest.

Dad was always busy — a man in constant motion — but never too busy to share his love of life with those around him. He taught us to love the outdoors. He loved watching dogs flush a covey. He loved landing the elusive striper. And once confined to a wheelchair, he seemed happiest sitting in his favorite perch on the back porch at Walker’s Point contemplating the majesty of the Atlantic. The horizons he saw were bright and hopeful. He was a genuinely optimistic man. And that optimism guided his children and made each of us believe that anything was possible.

He continually broadened his horizons with daring decisions. He was a patriot. After high school, he put college on hold and became a Navy fighter pilot as World War II broke out. Like many of his generation, he never talked about his service until his time as a public figure forced his hand. We learned of the attack on Chichi Jima, the mission completed, the shoot-down. We learned of the death of his crewmates, whom he thought about throughout his entire life. And we learned of his rescue.

And then, another audacious decision; he moved his young family from the comforts of the East Coast to Odessa, Texas. He and Mom adjusted to their arid surroundings quickly. He was a tolerant man. After all, he was kind and neighborly to the women with whom he, Mom and I shared a bathroom in our small duplex — even after he learned their profession — ladies of the night.

Dad could relate to people from all walks of life. He was an empathetic man. He valued character over pedigree. And he was no cynic. He looked for the good in each person — and usually found it.

Dad taught us that public service is noble and necessary; that one can serve with integrity and hold true to the important values, like faith and family. He strongly believed that it was important to give back to the community and country in which one lived. He recognized that serving others enriched the giver’s soul. To us, his was the brightest of a thousand points of light.

In victory, he shared credit. When he lost, he shouldered the blame. He accepted that failure is part of living a full life, but taught us never to be defined by failure. He showed us how setbacks can strengthen.

None of his disappointments could compare with one of life’s greatest tragedies, the loss of a young child. Jeb and I were too young to remember the pain and agony he and Mom felt when our 3-year-old sister died. We only learned later that Dad, a man of quiet faith, prayed for her daily. He was sustained by the love of the almighty and the real and enduring love of our mom. Dad always believed that one day he would hug his precious Robin again.

He loved to laugh, especially at himself. He could tease and needle, but never out of malice. He placed great value on a good joke. That’s why he chose Simpson to speak. On email, he had a circle of friends with whom he shared or received the latest jokes. His grading system for the quality of the joke was classic George Bush. The rare 7s and 8s were considered huge winners — most of them off-color.

George Bush knew how to be a true and loyal friend. He honored and nurtured his many friendships with his generous and giving soul. There exist thousands of handwritten notes encouraging, or sympathizing, or thanking his friends and acquaintances.

He had an enormous capacity to give of himself. Many a person would tell you that Dad became a mentor and a father figure in their life. He listened and he consoled. He was their friend. I think of Don Rhodes, Taylor Blanton, Jim Nantz, Arnold Schwarzenegger, and perhaps the unlikeliest of all, the man who defeated him, Bill Clinton. My siblings and I refer to the guys in this group as “brothers from other mothers.”

He taught us that a day was not meant to be wasted. He played golf at a legendary pace. I always wondered why he insisted on speed golf. He was a good golfer.

Well, here’s my conclusion: He played fast so that he could move on to the next event, to enjoy the rest of the day, to expend his enormous energy, to live it all. He was born with just two settings: full throttle, then sleep.

He taught us what it means to be a wonderful father, grandfather, and great-grandfather. He was firm in his principles and supportive as we began to seek our own ways. He encouraged and comforted, but never steered. We tested his patience — I know I did — but he always responded with the great gift of unconditional love.

Last Friday, when I was told he had minutes to live, I called him. The guy who answered the phone said, “I think he can hear you, but hasn’t said anything most of the day. I said, “Dad, I love you, and you’ve been a wonderful father.” And the last words he would ever say on earth were, “I love you, too.”

(December 5, 2018, The New York Times)

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

How to Effectively Use Hashtags on LinkedIn

And the following how to video by Jade Pluck:

 

In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

  1. #business
  2. #work
  3. #office
  4. #success
  5. #quotes
  6. #inspiration
  7. #entrepreneur
  8. #life
  9. #love
  10. #happy
  11. #HR
  12. #jobs
  13. #marketing
  14. #sales
  15. #leadership
  16. #tips
  17. #influencer
  18. #successful
  19. #worklife
  20. #officelife

Source: Ghost Writers Blog

Happy Memorial Day from NextLevel Thinking!

Happy Memorial Day from NextLevel Thinking!
When having a Happy Memorial Day, please consider this quote:
Freedom does not come without a price. We may sometimes take for granted the many liberties we enjoy in America, but they have all been earned through the ultimate sacrifice paid by so many of the members of our armed forces.”
-Charles Dent
NLT Memorial Day Final copy

While the first commemorative Memorial Day events weren’t held in the United States until the late 19th century, the practice of honoring those who have fallen in battle dates back thousands of years. The ancient Greeks and Romans held annual days of remembrance for loved ones (including soldiers) each year, festooning their graves with flowers and holding public festivals and feasts in their honor. In Athens, public funerals for fallen soldiers were held after each battle, with the remains of the dead on display for public mourning before a funeral procession took them to their internment in the Kerameikos, one of the city’s most prestigious cemeteries. One of the first known public tributes to war dead was in 431 B.C., when the Athenian general and statesman Pericles delivered a funeral oration praising the sacrifice and valor of those killed in the Peloponnesian War—a speech that some have compared in tone to Abraham Lincoln’s Gettysburg Address.

These Social Media Trends Are On The Rise In 2018

Let’s talk social media trends.  There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?

Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away!

Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content. Who wouldn’t want a piece of those social media trends?

Source: Filmora
When talking about social media trends, it is important to describe social media as explained Wikipedia style.  Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”  Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu Tieba, Facebook (and its associated Facebook Messenger), Google+, Myspace, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, and Wikia. These social media websites have more than 100,000,000 registered users.

In America, a 2015 survey reported that 71 percent of teenagers have a Facebook account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.

Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve individuals’ sense of connectedness with real or online communities, and social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and “trolling“. Currently, about half of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied regularly.  Another survey was carried out among 7th grade students in America, which is known as the Precaution Process Adoption Model. According to this study, 69 percent of 7th grade students claim to have experienced cyberbullying and they also said that it is worse than face to face bullying. However both the bully and the victim are negatively affected, the intensity, duration, and frequency are the three aspects that increase the negative effects on both of them.

7 Tips for Mastering Instagram for Business

Instagram

Are you using Instagram to grow your business?

 

If not, you may want to consider integrating it into your 2018 strategy.

 

Instagram has over 700 million monthly active users. It’s a great platform to use your creativity and “show” vs. only tell your audience about your business.

 

If you are unfamiliar or unsure if Instagram is right for your company, click here to read Sendible’s quick 7 minute Instagram tips and give us a call.

Facebook is Making BIG Changes (again)!

Facebook Changes

You may have heard the news, but Facebook has recently changed its algorithm which is having a BIG effect on businesses.

It is more important now than ever that your content is relevant and engaging. The more comments, the more likely Facebook will share your posts. But don’t ask for them! Facebook penalizes those that ask for shares and comments.

Click to learn more about these new changes to the Facebook algorithm.

The Road to Character

“When most people think about the future, they dream up ways so they might live happier lives.

But notice this phenomenon. When people remember the crucial events that formed them, they don’t usually talk about happiness.

It is usually the ordeals that seem most significant.  Most people shoot for happiness but feel formed through suffering.”

{David Brooks, Author of “The Road to Character”}

Give Up Your Excuses

A while back I ran across an article outlining the 13 things you should give up if you want to be successful.

The following quote caught my eye regarding excuses:

“It’s not about the cards you’re dealt, but how you play the hand.”

 {Randy Pausch, The Last Lecture}

 Click Here to read all 13 things you should give up if you want to be successful.

Your Finest Moment is Around the Corner…

“Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.”

{M. Scott Peck, Author of “The Road Less Traveled”}

Incorporate Video

Everyday, people watch hundreds of millions of hours of videos on YouTube and 3. 8 billion videos on Facebook. If you aren’t incorporating video into your marketing mix, then you need to rethink what you are doing.

 

Click Here for 10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy.