Tag Archives: market strategy

Happy Easter: Celebrate the Treasure in Your Trial

Easter 2020
Jeremiah 29:11

Happy Easter! We hope your Easter is blessed and full of hope. Be safe, enjoy one another, and rejoice. The tomb is empty!

The NextLevel Thinking Team


Are you overwhelmed with worry?  We found hope and joy after listening to Tony Evans’ sermon from last week.  We’d encourage you to watch and let Evans help you find “find the treasure in your trial.”

8 Customer Experience Survey Best Practices

Customer Experience Surveys are a great tool to gain valuable customer insights about your company, market and clients, but only if they are well executed. Take a look at Survey Gizmo’s 8 Customer Experience Best Practices to improve the effectiveness of future surveys:

  1. Clearly word your questions.
  2. Know when and when not to use open-ended questions.
  3. Consider your respondents’ experience while determining question order.
  4. Respond to negative feedback as soon as possible.
  5. Thank the customers that provide delightful feedback.
  6. Develop a Board of Customers program, or something similar.
  7. Make sure that personal questions are marked as optional.

Click here to read the article in it’s entirety and learn how to execute each best practice.

Opportunities

“Opportunities don’t happen. You create them.” — Chris Grosser, salesman and photographer

What opportunities are you creating for your business and clients in 2020? Nextlevel Thinking can help position you to reach your goals this year and beyond!

Veteran’s Day 2019

“Veterans know better than anyone else the price of freedom, for they’ve suffered the scars of war. We can offer them no better tribute than to protect what they have won for us.”

On November 5, 1983 Ronald Reagan made a poignant address to America’s Veterans via his weekly radio address.

My Fellow Americans:

Next Friday, November 11th, we’ll celebrate Veterans Day — the day America sets aside to honor millions of our finest heroes. They are the men and women who defend our country and preserve our peace and freedom. This Veterans Day offers more reason than ever to think about what these special people mean to America.

Our most recent heroes — those still serving and those who have just come back from Beirut and Grenada — carried on with the same dedication and valor as their colleagues before them. If we remember that their dedicated service is in defense of our freedom and if we understand that they put their lives on the line so we might enjoy justice and liberty, then their sacrifices will not be in vain. This is our obligation. And this has been the spirit of Veterans Day from the beginning.

Veterans Day was originally called Armistice Day. It was first celebrated in 1919, the year we commemorated the armistice ending a war that was to have ended all wars. Two years later, a solemn ceremony was held in Chalons-sur-Marne, a town in northeastern France. The ceremony would have deep meaning for America. The remains of four unknown American soldiers had been brought to the town square from four American military cemeteries in France. An American sergeant, Edward F. Younger, placed a bouquet of white roses on one of the caskets. The American Unknown Soldier of World War I had been designated. After transport across the Atlantic aboard Admiral Dewey’s flagship, the cruiser Olympia, our nation laid this hero to rest in Arlington National Cemetery on Armistice Day, November 11, 1921.

Sixty-two years have now passed. Millions of people from every corner of the world have come to the Tomb of the Unknown Soldier to pay their respects to America’s fallen heroes. The First World War did not end all wars. The assault on freedom and human dignity did not end. Our nation had laid to rest too many other heroes. From Guadalcanal and Omaha Beach to Mig Alley and Pork Chop Hill, from Khe Sanh and the A Shau Valley to Beirut, America’s best continue to give of themselves for us and for freedom-loving people everywhere. Yes, veterans have given their best for all of us, and we must continue to do our best by them.

Today, I reaffirm my determination to obtain the fullest possible accounting for our Americans missing in Southeast Asia. The sacrifices they made and may still be making and the uncertainty their families still endure deeply trouble us all. We must not rest until we know their fate.

Our hearts turn also to our disabled veterans. Their sacrifices and hardship endure every day of the year. A compassionate government will show them that we do remember and honor them. We will meet their special needs. In particular, there is no substitute for caring, quality health care, and that care will be provided.

Yesterday, I had the opportunity to visit Camp Lejeune, North Carolina. I went there to pay tribute to the many who gave their last full measure of their devotion. They kept faith with us and, indeed, they were heroes. Where do we get such brave young Americans? And where do we get those that came to their aid — the marines in Beirut who witnessed an unspeakable tragedy and returned to their posts with the same dedication and even greater resolve; the air crews working around the clock; the Army doctors performing medical miracles; and the sailors helping in countless ways? Such men and women can only come from a nation that remains true to the ideals of our Founding Fathers.

I also met with families and friends of those who lost their lives. I share their sorrow, and they have my prayers, as I know they have yours. These brave men protected our heritage of liberty. We must carry on. I believe we can and will. The spirit and patriotism that made America great is alive and well.

There was a brief ceremony in a hospital ward of Fort Bragg, North Carolina, last week that showed what I’m talking about. News photographers were taking pictures of soldiers who had just been awarded Purple Hearts and other decorations for valor. One wounded soldier, Private First Class Timothy Romick of the First Battalion, 75th Rangers, wearing a Purple Heart and a Combat Infantry Badge on his pajamas, interrupted the photographers. He said, “Wait a minute.” And he pulled out a small American flag. This young Army ranger put the flag above his decorations. And then he said, “Okay. You can take your pictures now, because this is what I’m proudest of.”

Each time our nation has called upon our citizens to serve, the best have come forward. Words cannot express our gratitude and admiration. But we can and should take the opportunity on this Veterans Day to remember their gift to us. When you see one of our young men and women in uniform on the street or someplace, how about a smiling “hello” and, maybe, a “thank you.”

Veterans know better than anyone else the price of freedom, for they’ve suffered the scars of war. We can offer them no better tribute than to protect what they have won for us. That is our duty. They have never let America down. We will not let them down.

Until next week, thanks for listening, and God bless you.

Note: The President spoke at 12:06 p.m. from Camp David, Md.

Source: The Ronald Reagan Library

Impact of a Great Coach

“A good coach can change a game. A great coach can change a life.”

-John Wooden, Former UCLA Basketball Coach

Many of the players Coach Richardson impacted were on hand to celebrate the naming of the Nolan Richardson Basketball Court at the University of Arkansas last weekend. Next Level Thinking’s Founder, Eric Poerschke, played under Richardson his junior and senior years at Arkansas.

Congratulations Coach Richardson!

Nolan Richardson Jr. (born December 27, 1941) is a former American basketball head coach best known for his tenure at the University of Arkansas, where he won the 1994 NCAA Men’s Division I Basketball Tournament. Elected to the National Collegiate Basketball Hall of Fame in 2008 and the Naismith Memorial Basketball Hall of Fame in 2014,[7] Richardson coached teams to winning a Division I Basketball National Championship, an NIT championship, and a Junior College National Championship, making him the only coach to win all three championships. During his 22 seasons of coaching in NCAA Division I, Richardson made a post-season tournament appearance 20 times. Click here to read more about Coach Nolan Richardson, Junior.

Source: Wikipedia

5 Holiday Tips for Email Marketing

The holiday season is coming up on us fast. As an entrepreneur, this is an important opportunity to connect with your clients and customers. 

It’s time to start getting your holiday marketing plan in motion. The Next Level Team is here with 5 Holiday Tips to help ensure your email marketing is holiday ready:

  1. Know Your Holidays Every country’s got its major holidays, which often coincide with peak sales times. In the United States, the most important holiday season runs from early November to early January, a two-month promotional window that fuels profits for the whole year. Wherever you’re located, our first holiday email marketing tip is to integrate your list of key holidays into your email marketing calendar. Decide which holidays to include in your plan and execute throughout the year.
  2. Start Early!  We start developing holiday campaigns for the upcoming Thanksgiving, Christmas, Hanukkah, and New Year holidays in September.  The earlier you start, the better you can articulate every word to get your point across.
  3. Create a Sense of Urgency If you want to get sales, you must create a sense of urgency — today! See how that works? You may not be selling a product, instead consider pressing your clients to schedule your service before calendars are full.
  4. Be Festive  The holidays are a great time to have a little fun. When you’re sending out your marketing emails, you should make sure that you’re expressing holiday cheer. You can do this with your email subject heading, body, and email template.  Don’t forget to include your branding.
  5. Be Gracious and Thankful While the holidays often coincide with peak sales season for retailers, don’t lose site of the holiday’s meaning. Take the opportunity to thank your customers and clients for their loyalty.

Let us know if you have additional Tips and Tricks for Holiday Campaigns or if you are in need of help developing and implementing an effective marketing strategy. We would love to hear from you!

Digital Advertising Spending

Digital Advertising should be a focus of every strategic marketing plan due to the unprecedented growth in the industry. “This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.”

Click here to read more on the subject via Emarketer.com and to find out who the surprising, “big winner” is in taking ad share from others in the US digital ad market.

 

Remain Calm!

“The chief cause of failure and unhappiness is trading what you want most for what you want now.”

— {Zig Ziglar, Salesman and Motivational Speaker}

Change

“How willing you are to make changes is directly dependent upon how motivated you are to get where you want to go.”

— {Crystal Paine, Motivational Author}

Crystal Paine, of moneysavingmom.com has published several books including: 21 Days to a More Disciplined Life, Say Goodbye to Survival Mode, the Choose Love JournalChoose Gratitude Journal, and Money-Making Mom.  While her target audience might be moms, her “change” quote can apply to each and every person who reads it.

Survey Says: The Top Survey Tools

Surveys are a popular tool in garnering feedback on your company,  products, services, and prices.  According to Explorance, there are six reasons to survey your clients:

1 Customer Satisfaction and Loyalty

2 Customer Engagement

3 Product and Service E

nhancements

4 Customer Data

5 Operational Efficiency

6 Bench-marking for Development

Each of the above purposes require extensive thought and creativity to develop effective questions. A quick Google search garners hundreds of survey examples, but each question should be evaluated for your company’s feedback needs.

Once you develop questions, you must choose an appropriate survey tool. At NextLevel Thinking we make use of several different survey tools on behalf of our clients. Survey Monkey is user-friendly and contains numerous templates that can be easily altered.  Survey Monkey is also an affordable option with accounts available at different levels depending on a company’s needs.

Google Forms is the most affordable option available- free with a Google account. Once the survey is completed, the data is analyzed in a spreadsheet. Definitely easy to use, but less robust than other options.

Qualtrics is the best in class, but most expensive option. While they do offer a free option, the robust analytics in the paid option set hem apart from the competition.

Interested in taking a deeper dive into survey tools?  Check out last week’s blog post from Robly where they reviewed their Top Ten Survey Tools.

Happy Memorial Day 2020

“Memorial Day isn’t just about honoring veterans, its honoring those who lost their lives. Veterans had the fortune of coming home. For us, that’s a reminder of when we come home we still have a responsibility to serve. It’s a continuation of service that honors our country and those who fell defending it.” –Pete Hegseth

Email Personalization

“Email personalization is a way to authentically connect with your subscribers by sending targeted and relevant content that matters most to them. If subscribers don’t feel like they matter to your brand, then most likely, your brand won’t matter to them.”

Take a look at the tactics shared by CampaignMonitor.com for ideas to better cater your emails to your customers or clients.

4 Ways to Achieve Balance in Email Marketing

Robly published a blog titled “4 Ways to Achieve Balance in Email Marketing.” Balance in email marketing is a topic that comes up with every client. Are we sending enough emails? Too many? Are they too short? Too long? What level of personalization is right? Robly does a nice job of presenting information in the following ideas:

  1. Be personal…but not too personal
  2. Step away from the hard sell
  3. Don’t stop at just one
  4. There is such a thing as too much

The team at NextLevel agrees with Robly’s conclusion:There isn’t one answer. What one email user finds informative, another may find aggressive. There is no one answer here, but testing is how you’ll land on one that works.” Metrics don’t lie. Pay attention to the metrics and you will know what is working.

Click here to read the full article.

Easter Thought 2019

Evan Esar (1899–1995) was an American humorist who wrote Esar’s Comic Dictionary in 1943, Humorous English in 1961, and 20,000 Quips and Quotes in 1968.

“Easter is the only time when it’s perfectly safe to put all your eggs in one basket.”

We hope you have a blessed Easter celebrating the resurrection of Jesus Christ with your loved ones.   While we love Esar’s quote and it brings a bit of humor, we would be remiss if we did not share the most famous quote of The Bible for the Gospel of John:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

– John 3:16