Tag Archives: market strategy

Encouraging You to Find Your Edge by Failing!

September 2018, Thoughts That Count – Find the Edge!

“People who take huge risks aren’t afraid to fail. In fact, they love to fail. It’s because failing means they found the edge.”

— {Bob Goff, excerpt from Love Does}

More from Love Does:

the edge

Continue reading Encouraging You to Find Your Edge by Failing!

So, Always Be That Person That You Want To Meet!

August 2018 Thoughts That Count
Be that person…”Be the type of person you want to meet!”

{Anonymous} Continue reading So, Always Be That Person That You Want To Meet!

5 Fascinating Jobs That Don’t Exist – Yet

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too.

In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each one requires its own exciting collaboration of skills and expertise. Some are close to becoming a reality, while others will come as technology crosses new barriers.”

Artificial Intelligence

Read the full article for details on each of the futuristic jobs.

It’s Okay to Disagree!

It's Okay to Disagree!

July Thoughts That Count:

It is certainly okay to disagree.  Dudley Field Malone said, “I have never in my life learned anything from any man who agreed with me.”

Continue reading It’s Okay to Disagree!

Happy 4th of July!

Happy 4th of July from all of us at the NextLevel Thinking team! We hope your holiday is safe, fun, and full patriotic spirit!

NLT 4th of July

“I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true.” -Wendell Willkie

Revitalizing Trust in Marketing

Trust in marketing

Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month.  Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and avenues to grow brand trust.

At NextLevel Thinking we wholeheartedly agree with the first suggestion:  “One of the simplest ways businesses can get started with trust marketing is to launch a referral programme. Referral is an excellent way for brands to develop their relationships with existing customers; meanwhile, new ones are introduced in a way that maximises the potential for future trust.”

Read the full article to learn more about fostering trust in this “changing environment.”

(Keep in mind: this article was published in the United Kingdom, so the spelling is a bit different.)

Source 

5 Secrets to Use Storytelling for Brand Marketing Success

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Storytelling is central to marketing.  Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later.  While many of the platforms have evolved, her  “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply.

Click here to discover the “Five Secrets.”

Einstein’s Simplify Wisdom: June 2018 Thoughts That Count from NextLevel Thinking

“If you can’t explain it simply, you don’t understand it well enough.”

-Albert Einstein

Continue reading Einstein’s Simplify Wisdom: June 2018 Thoughts That Count from NextLevel Thinking

GDPR or General Data Protection Regulation, What Is It?

GDPR (General Data Protection Regulation) has been rolled out after four years of discussion and planning. This new EU framework applies to organisations in all member-states and has implications for businesses and individuals across Europe, and beyond.

GDPR

At its core, GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy.

With an enforcement date of May 25, 2018, the GDPR is designed to unify data privacy requirements across the EU. If you market to or process the information of EU Data Subjects – which include end users, customers and employees – you need to learn how to address these key requirements.

You can find all of the GDPR specifics by clicking here.

Happy Memorial Day from NextLevel Thinking!

Happy Memorial Day from NextLevel Thinking!
When having a Happy Memorial Day, please consider this quote:
Freedom does not come without a price. We may sometimes take for granted the many liberties we enjoy in America, but they have all been earned through the ultimate sacrifice paid by so many of the members of our armed forces.”
-Charles Dent
NLT Memorial Day Final copy

While the first commemorative Memorial Day events weren’t held in the United States until the late 19th century, the practice of honoring those who have fallen in battle dates back thousands of years. The ancient Greeks and Romans held annual days of remembrance for loved ones (including soldiers) each year, festooning their graves with flowers and holding public festivals and feasts in their honor. In Athens, public funerals for fallen soldiers were held after each battle, with the remains of the dead on display for public mourning before a funeral procession took them to their internment in the Kerameikos, one of the city’s most prestigious cemeteries. One of the first known public tributes to war dead was in 431 B.C., when the Athenian general and statesman Pericles delivered a funeral oration praising the sacrifice and valor of those killed in the Peloponnesian War—a speech that some have compared in tone to Abraham Lincoln’s Gettysburg Address.

This Is So True!

This quote is really so true.  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

— {Maya Angelou}

great feeling

 

 

 

 

 

 

Maya Angelou born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American poet, singer, memoirist, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and was credited with a list of plays, movies, and television shows spanning over 50 years. She received dozens of awards and more than 50 honorary degrees.   Angelou is best known for her series of seven autobiographies, which focus on her childhood and early adult experiences. The first, I Know Why the Caged Bird Sings (1969), tells of her life up to the age of 17 and brought her international recognition and acclaim.

She became a poet and writer after a series of occupations as a young adult, including fry cook, sex worker, nightclub dancer and performer, cast member of the opera Porgy and Bess, coordinator for the Southern Christian Leadership Conference, and journalist in Egypt and Ghana during the decolonization of Africa. She was an actor, writer, director, and producer of plays, movies, and public television programs. In 1982, she was named the first Reynolds Professor of American Studies at Wake Forest University in Winston-Salem, North Carolina. She was active in the Civil Rights Movement and worked with Martin Luther King Jr. and Malcolm X. Beginning in the 1990s, she made around 80 appearances a year on the lecture circuit, something she continued into her eighties. In 1993, Angelou recited her poem “On the Pulse of Morning” (1993) at President Bill Clinton‘s inauguration, making her the first poet to make an inaugural recitation since Robert Frost at the inauguration of John F. Kennedy in 1961.

With the publication of I Know Why the Caged Bird Sings, Angelou publicly discussed aspects of her personal life. She was respected as a spokesperson for black people and women, and her works have been considered a defense of black culture. Her works are widely used in schools and universities worldwide, although attempts have been made to ban her books from some U.S. libraries. Angelou’s most celebrated works have been labeled as autobiographical fiction, but many critics consider them to be autobiographies. She made a deliberate attempt to challenge the common structure of the autobiography by critiquing, changing and expanding the genre. Her books center on themes such as racism, identity, family and travel.

These Social Media Trends Are On The Rise In 2018

Let’s talk social media trends.  There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?

Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away!

Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content. Who wouldn’t want a piece of those social media trends?

Source: Filmora
When talking about social media trends, it is important to describe social media as explained Wikipedia style.  Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”  Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu Tieba, Facebook (and its associated Facebook Messenger), Google+, Myspace, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, and Wikia. These social media websites have more than 100,000,000 registered users.

In America, a 2015 survey reported that 71 percent of teenagers have a Facebook account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.

Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve individuals’ sense of connectedness with real or online communities, and social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and “trolling“. Currently, about half of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied regularly.  Another survey was carried out among 7th grade students in America, which is known as the Precaution Process Adoption Model. According to this study, 69 percent of 7th grade students claim to have experienced cyberbullying and they also said that it is worse than face to face bullying. However both the bully and the victim are negatively affected, the intensity, duration, and frequency are the three aspects that increase the negative effects on both of them.

Podcast: Effective Email Marketing – The Marketing Menu

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Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients.  Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers.  Listen to this podcast for some tips and tricks to guide you in developing effective emails.

Reaching Your Destination…

April 2018 Thoughts That Count:

“You will never reach your destination if you stop and throw stones at every dog that barks.”

— {Winston Churchill}

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