Tag Archives: market research

Have a great Labor Day Weekend!

1. The idea first became public in 1882. In September 1882, the unions of New York City decided to have a parade to celebrate their members being in unions, and to show support for all unions. At least 20,000 people were there, and the workers had to give up a day’s pay to attend. There was also a lot of beer involved in the event.

2. The New York parade inspired other unions. Other regions started having parades, and by 1887, Oregon, Massachusetts, New York, New Jersey, and Colorado made Labor Day a state holiday.

3. How did the Haymarket Affair influence Labor Day? On May 4, 1886, a bomb exploded at a union rally in Chicago’s Haymarket Square, which led to violence that killed seven police officers and four others. The incident also led to May 1 being celebrated in most nations as Workers Day. The U.S. government chose Labor Day instead to avoid a celebration on May 1 and New York’s unions had already picked the first Monday in September for their holiday.

4. Two people with similar names are credited with that first New York City event. Matthew Maguire, a machinist, and Peter McGuire, a carpenter, have been linked to the 1882 parade. The men were from rival unions; in 2011, Linda Stinson, a former U.S. Department of Labor’s historian, said she didn’t know which man should be credited – partially because people over the years confused them because of their similar-sounding names.

5. Grover Cleveland helped make Labor Day a national holiday. After violence related to the Pullman railroad strike, President Cleveland and lawmakers in Washington wanted a federal holiday to celebrate labor – and not a holiday celebrated on May 1. Cleveland signed an act in 1894 establishing the federal holiday; most states had already passed laws establishing a Labor Day holiday by that point. Sen. James Henderson Kyle of South Dakota introduced S. 730 to make Labor Day a federal legal holiday on the first Monday of September. It was approved on June 28, 1894.

6. The holiday has evolved over the years. In the late 19th century, celebrations focused on parades in urban areas. Now the holiday is a celebration that honors organized labor with fewer parades, and more activities. It also marks the perceived end of the summer season.

7. Can you wear white after Labor Day? This old tradition goes back to the late Victorian era, where it was a fashion faux pas to wear any white clothing after the summer officially ended on Labor Day. The tradition isn’t really followed anymore. EmilyPost.com explains the logic behind the fashion trend – white indicated you were still in vacation mode at your summer cottage.

8. Labor Day is the unofficial end of Hot Dog season. The National Hot Dog and Sausage Council says that between Memorial Day and Labor Day, Americans will eat 7 billion hot dogs.

9. How many people are union members today? According to the Bureau of Labor Statistics, there were 14.8 million union members in the workforce in 2017. There were 17.7 million in 1983.

10. What is the biggest union today? The National Education Association has about 3 million people who are members, including inactive and lifetime members.

Road to Success

 

“The road to success and the road to failure are almost exactly the same.”

— Sir Colin R. Davis,

London Symphony Orchestra Conductor

Sir Colin Rex Davis CH CBE (25 September 1927 – 14 April 2013) was an English conductor, known for his association with the London Symphony Orchestra, having first conducted it in 1959. His repertoire was broad, but among the composers with whom he was particularly associated were MozartBerliozElgarSibeliusStravinsky and Tippett.

He studied as a clarinettist, but was intent on becoming a conductor. After struggles as a freelance conductor from 1949 to 1957, he gained a series of appointments with orchestras including the BBC Scottish Orchestra, the BBC Symphony Orchestra and the Bavarian Radio Symphony Orchestra. He also held the musical directorships of Sadler’s Wells Opera and the Royal Opera House, where he was principal conductor for over fifteen years. His guest conductorships included the Boston Symphony Orchestra, the New York Philharmonic and the Dresden Staatskapelle, among many others.

As a teacher, Davis held posts at the Royal Academy of Music, London, and the Landesgymnasium für Musik “Carl Maria von Weber” (preparatory school for music) in Dresden. He made his first gramophone recordings in 1958, and his discography over the next five decades was extensive, with many studio recordings for Philips Records and a substantial catalogue of live recordings for the London Symphony Orchestra’s own label.

Source: Wikipedia

Courage to Continue

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

— Winston S. Churchill,

Politician, Army officer, & Writer

Sir Winston Leonard Spencer Churchill[1] (30 November 1874 – 24 January 1965)[2] was a British politician, army officer, and writer. He was Prime Minister of the United Kingdom from 1940 to 1945, when he led the country to victory in the Second World War, and again from 1951 to 1955. Apart from two years between 1922 and 1924, Churchill was a Member of Parliament (MP) from 1900 to 1964 and represented a total of five constituencies. Ideologically an economic liberal and imperialist, he was for most of his career a member of the Conservative Party, as leader from 1940 to 1955. He was a member of the Liberal Party from 1904 to 1924.

Of mixed English and American parentage, Churchill was born in Oxfordshire to a wealthy, aristocratic family. He joined the British Army in 1895, and saw action in British India, the Anglo-Sudan War, and the Second Boer War, gaining fame as a war correspondent and writing books about his campaigns. Elected an MP in 1900, initially as a Conservative, he defected to the Liberals in 1904. In H. H. Asquith‘s Liberal government, Churchill served as President of the Board of TradeHome Secretary, and First Lord of the Admiralty, championing prison reform and workers’ social security. As First Lord during the First World War, he oversaw the Gallipoli Campaign; after it proved a disaster, he resigned from government and served in the Royal Scots Fusiliers on the Western Front. In 1917, he returned to government under David Lloyd George and served successively as Minister of MunitionsSecretary of State for WarSecretary of State for Air, and Secretary of State for the Colonies, overseeing the Anglo-Irish Treaty and British foreign policy in the Middle East. After two years out of Parliament, he served as Chancellor of the Exchequer in Stanley Baldwin‘s Conservative government, returning the pound sterling in 1925 to the gold standard at its pre-war parity, a move widely seen as creating deflationary pressure and depressing the UK economy.

Source: Wikipedia

Father’s Day 2020

Happy Father’s Day!

In honor of all the wonderful fathers that have impacted our lives, we are sharing thoughts from our own dads. These small pieces of wisdom were often repeated in our homes as we grew up and still serve as valuable reminders of lessons learned.

“You can be right, or you can be dead right.”

-Kristen Dyson’s father

“My dog ain’t in that hunt.”

-Eric Poerschke’s father

“Let it ride.”

-Tara Lockhart’s father

“The difference between a good day and a bad day is…attitude.”

-Eric Poerschke, father of three, coach of many & founder of NextLevel Thinking

Happy Father's Day 2018

 

Apache Services: Reopening the Safe Way

With workplaces re-opening, it is important, now more than ever, to remain vigilant at maintaining public health through workplace cleanliness. Apache Services is up to the task. With the ability to customize their offering depending on the area/room, owners can create and maintain the safest work areas and spaces as possible.

For more information on Apache Services visit their site.

Don’t Count the Days

“Don’t count the days. Make the days count.”

— Muhammad Ali, Professional Boxer, Activist, and Philanthropist

Muhammad Ali born Cassius Marcellus Clay Jr.; January 17, 1942  was an American professional boxer, activist, and philanthropist. Nicknamed “The Greatest”, he is widely regarded as one of the most significant and celebrated sports figures of the 20th century and as one of the greatest boxers of all time.

This is just one of many Muhammad Ali quotes. For 29 more of his most popular quotes, head over to USA Today.

Keep Moving Forward

“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

— Martin Luther King, Jr.

Civil Rights Activist and Christian Minister

MLKMartin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Christian minister and activist who became the most visible spokesperson and leader in the Civil Rights Movement from 1955 until his assassination in 1968. King is best known for advancing civil rights through nonviolence and civil disobedience, inspired by his Christian beliefs and the nonviolent activism of Mahatma Gandhi.

King led the 1955 Montgomery bus boycott and later became the first president of the Southern Christian Leadership Conference (SCLC). As president of the SCLC, he then led an unsuccessful 1962 struggle against segregation in Albany, Georgia, and helped organize the nonviolent 1963 protests in Birmingham, Alabama. He helped organize the 1963 March on Washington, where he delivered his famous “I Have a Dream” speech on the steps of the Lincoln Memorial.

On October 14, 1964, King won the Nobel Peace Prize for combating racial inequality through nonviolent resistance. In 1965, he helped organize the Selma to Montgomery marches. In his final years, he expanded his focus to include opposition towards poverty, capitalism, and the Vietnam War. FBI Director J. Edgar Hoover considered him a radical and made him an object of the FBI’s COINTELPRO from 1963 on. FBI agents investigated him for possible communist ties, recorded his extramarital liaisons and reported on them to government officials, and, in 1964, mailed King a threatening anonymous letter, which he interpreted as an attempt to make him commit suicide.[1]

Before his death, King was planning a national occupation of Washington, D.C., to be called the Poor People’s Campaign, when he was assassinated on April 4 in Memphis, Tennessee. His death was followed by riots in many U.S. citiesAllegations that James Earl Ray, the man convicted of killing King, had been framed or acted in concert with government agents persisted for decades after the shooting.

King was posthumously awarded the Presidential Medal of Freedom and the Congressional Gold MedalMartin Luther King Jr. Day was established as a holiday in cities and states throughout the United States beginning in 1971; the holiday was enacted at the federal level by legislation signed by President Ronald Reagan in 1986. Hundreds of streets in the U.S. have been renamed in his honor, and a county in Washington was rededicated for him. The Martin Luther King Jr. Memorial on the National Mall in Washington, D.C., was dedicated in 2011.

In recent years activists have made efforts on Martin Luther King Jr. Day to reclaim the radical legacy of King.

Source: Wikipedia

Happy Easter: Celebrate the Treasure in Your Trial

Easter 2020
Jeremiah 29:11

Happy Easter! We hope your Easter is blessed and full of hope. Be safe, enjoy one another, and rejoice. The tomb is empty!

The NextLevel Thinking Team


Are you overwhelmed with worry?  We found hope and joy after listening to Tony Evans’ sermon from last week.  We’d encourage you to watch and let Evans help you find “find the treasure in your trial.”

8 Customer Experience Survey Best Practices

Customer Experience Surveys are a great tool to gain valuable customer insights about your company, market and clients, but only if they are well executed. Take a look at Survey Gizmo’s 8 Customer Experience Best Practices to improve the effectiveness of future surveys:

  1. Clearly word your questions.
  2. Know when and when not to use open-ended questions.
  3. Consider your respondents’ experience while determining question order.
  4. Respond to negative feedback as soon as possible.
  5. Thank the customers that provide delightful feedback.
  6. Develop a Board of Customers program, or something similar.
  7. Make sure that personal questions are marked as optional.

Click here to read the article in it’s entirety and learn how to execute each best practice.

Opportunities

“Opportunities don’t happen. You create them.” — Chris Grosser, salesman and photographer

What opportunities are you creating for your business and clients in 2020? Nextlevel Thinking can help position you to reach your goals this year and beyond!

Veteran’s Day 2019

“Veterans know better than anyone else the price of freedom, for they’ve suffered the scars of war. We can offer them no better tribute than to protect what they have won for us.”

On November 5, 1983 Ronald Reagan made a poignant address to America’s Veterans via his weekly radio address.

My Fellow Americans:

Next Friday, November 11th, we’ll celebrate Veterans Day — the day America sets aside to honor millions of our finest heroes. They are the men and women who defend our country and preserve our peace and freedom. This Veterans Day offers more reason than ever to think about what these special people mean to America.

Our most recent heroes — those still serving and those who have just come back from Beirut and Grenada — carried on with the same dedication and valor as their colleagues before them. If we remember that their dedicated service is in defense of our freedom and if we understand that they put their lives on the line so we might enjoy justice and liberty, then their sacrifices will not be in vain. This is our obligation. And this has been the spirit of Veterans Day from the beginning.

Veterans Day was originally called Armistice Day. It was first celebrated in 1919, the year we commemorated the armistice ending a war that was to have ended all wars. Two years later, a solemn ceremony was held in Chalons-sur-Marne, a town in northeastern France. The ceremony would have deep meaning for America. The remains of four unknown American soldiers had been brought to the town square from four American military cemeteries in France. An American sergeant, Edward F. Younger, placed a bouquet of white roses on one of the caskets. The American Unknown Soldier of World War I had been designated. After transport across the Atlantic aboard Admiral Dewey’s flagship, the cruiser Olympia, our nation laid this hero to rest in Arlington National Cemetery on Armistice Day, November 11, 1921.

Sixty-two years have now passed. Millions of people from every corner of the world have come to the Tomb of the Unknown Soldier to pay their respects to America’s fallen heroes. The First World War did not end all wars. The assault on freedom and human dignity did not end. Our nation had laid to rest too many other heroes. From Guadalcanal and Omaha Beach to Mig Alley and Pork Chop Hill, from Khe Sanh and the A Shau Valley to Beirut, America’s best continue to give of themselves for us and for freedom-loving people everywhere. Yes, veterans have given their best for all of us, and we must continue to do our best by them.

Today, I reaffirm my determination to obtain the fullest possible accounting for our Americans missing in Southeast Asia. The sacrifices they made and may still be making and the uncertainty their families still endure deeply trouble us all. We must not rest until we know their fate.

Our hearts turn also to our disabled veterans. Their sacrifices and hardship endure every day of the year. A compassionate government will show them that we do remember and honor them. We will meet their special needs. In particular, there is no substitute for caring, quality health care, and that care will be provided.

Yesterday, I had the opportunity to visit Camp Lejeune, North Carolina. I went there to pay tribute to the many who gave their last full measure of their devotion. They kept faith with us and, indeed, they were heroes. Where do we get such brave young Americans? And where do we get those that came to their aid — the marines in Beirut who witnessed an unspeakable tragedy and returned to their posts with the same dedication and even greater resolve; the air crews working around the clock; the Army doctors performing medical miracles; and the sailors helping in countless ways? Such men and women can only come from a nation that remains true to the ideals of our Founding Fathers.

I also met with families and friends of those who lost their lives. I share their sorrow, and they have my prayers, as I know they have yours. These brave men protected our heritage of liberty. We must carry on. I believe we can and will. The spirit and patriotism that made America great is alive and well.

There was a brief ceremony in a hospital ward of Fort Bragg, North Carolina, last week that showed what I’m talking about. News photographers were taking pictures of soldiers who had just been awarded Purple Hearts and other decorations for valor. One wounded soldier, Private First Class Timothy Romick of the First Battalion, 75th Rangers, wearing a Purple Heart and a Combat Infantry Badge on his pajamas, interrupted the photographers. He said, “Wait a minute.” And he pulled out a small American flag. This young Army ranger put the flag above his decorations. And then he said, “Okay. You can take your pictures now, because this is what I’m proudest of.”

Each time our nation has called upon our citizens to serve, the best have come forward. Words cannot express our gratitude and admiration. But we can and should take the opportunity on this Veterans Day to remember their gift to us. When you see one of our young men and women in uniform on the street or someplace, how about a smiling “hello” and, maybe, a “thank you.”

Veterans know better than anyone else the price of freedom, for they’ve suffered the scars of war. We can offer them no better tribute than to protect what they have won for us. That is our duty. They have never let America down. We will not let them down.

Until next week, thanks for listening, and God bless you.

Note: The President spoke at 12:06 p.m. from Camp David, Md.

Source: The Ronald Reagan Library

Impact of a Great Coach

“A good coach can change a game. A great coach can change a life.”

-John Wooden, Former UCLA Basketball Coach

Many of the players Coach Richardson impacted were on hand to celebrate the naming of the Nolan Richardson Basketball Court at the University of Arkansas last weekend. Next Level Thinking’s Founder, Eric Poerschke, played under Richardson his junior and senior years at Arkansas.

Congratulations Coach Richardson!

Nolan Richardson Jr. (born December 27, 1941) is a former American basketball head coach best known for his tenure at the University of Arkansas, where he won the 1994 NCAA Men’s Division I Basketball Tournament. Elected to the National Collegiate Basketball Hall of Fame in 2008 and the Naismith Memorial Basketball Hall of Fame in 2014,[7] Richardson coached teams to winning a Division I Basketball National Championship, an NIT championship, and a Junior College National Championship, making him the only coach to win all three championships. During his 22 seasons of coaching in NCAA Division I, Richardson made a post-season tournament appearance 20 times. Click here to read more about Coach Nolan Richardson, Junior.

Source: Wikipedia

5 Holiday Tips for Email Marketing

The holiday season is coming up on us fast. As an entrepreneur, this is an important opportunity to connect with your clients and customers. 

It’s time to start getting your holiday marketing plan in motion. The Next Level Team is here with 5 Holiday Tips to help ensure your email marketing is holiday ready:

  1. Know Your Holidays Every country’s got its major holidays, which often coincide with peak sales times. In the United States, the most important holiday season runs from early November to early January, a two-month promotional window that fuels profits for the whole year. Wherever you’re located, our first holiday email marketing tip is to integrate your list of key holidays into your email marketing calendar. Decide which holidays to include in your plan and execute throughout the year.
  2. Start Early!  We start developing holiday campaigns for the upcoming Thanksgiving, Christmas, Hanukkah, and New Year holidays in September.  The earlier you start, the better you can articulate every word to get your point across.
  3. Create a Sense of Urgency If you want to get sales, you must create a sense of urgency — today! See how that works? You may not be selling a product, instead consider pressing your clients to schedule your service before calendars are full.
  4. Be Festive  The holidays are a great time to have a little fun. When you’re sending out your marketing emails, you should make sure that you’re expressing holiday cheer. You can do this with your email subject heading, body, and email template.  Don’t forget to include your branding.
  5. Be Gracious and Thankful While the holidays often coincide with peak sales season for retailers, don’t lose site of the holiday’s meaning. Take the opportunity to thank your customers and clients for their loyalty.

Let us know if you have additional Tips and Tricks for Holiday Campaigns or if you are in need of help developing and implementing an effective marketing strategy. We would love to hear from you!

Digital Advertising Spending

Digital Advertising should be a focus of every strategic marketing plan due to the unprecedented growth in the industry. “This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.”

Click here to read more on the subject via Emarketer.com and to find out who the surprising, “big winner” is in taking ad share from others in the US digital ad market.

 

Remain Calm!

“The chief cause of failure and unhappiness is trading what you want most for what you want now.”

— {Zig Ziglar, Salesman and Motivational Speaker}