Tag Archives: Houston strategic marketing firm

Missing Ingredients In Your Email Marketing Strategy

“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ”

According to Andy Walker, Founder of Cyberwalker Digital and email marketing expert, “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

Walker discusses the importance of having magnets and ice cream within your email marketing strategy.  “A lead magnet attracts your audience and pulls them in, just like an actual magnet would.” What are you using for lead magnets?   Do you offer tip sheets, eBooks, videos, webinars, other premiums?  The key to developing a good lead magnet is understanding your customer paint point.

Walker later explains that once you’ve captured the lead, you need to offer something “as sweet as ice cream” to lock them in.  Walker is referring to the solution to your customer’s problem.  If you consistently identify their problems, large or small, and provide a solution you will build trust and brand loyalty.

For more on this topic, read the full article.

Boosting B2B Email Open Rates

Looking for tips to boost your B2B email open rates?

Boost B2B Open Rates

“Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.”

In his article, Errington covers the following four BIG topics with easy and practical advice:

  1. Getting the Subject Line Right
  2. Optimize the Preview Text
  3. Make It Mobile
  4. Write for Mobile

Click to read the full article for Keith Errington’s tips.

Email Metrics: Consumers are Opening More Emails and Clicking

What do your email metrics look like?

The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.”

DMA Email Stats 2018

 

Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are performing.

You can read the full article here.

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

Encouraging You to Find Your Edge by Failing!

September 2018, Thoughts That Count – Find the Edge!

“People who take huge risks aren’t afraid to fail. In fact, they love to fail. It’s because failing means they found the edge.”

— {Bob Goff, excerpt from Love Does}

More from Love Does:

the edge

Continue reading Encouraging You to Find Your Edge by Failing!

So, Always Be That Person That You Want To Meet!

August 2018 Thoughts That Count
Be that person…”Be the type of person you want to meet!”

{Anonymous} Continue reading So, Always Be That Person That You Want To Meet!

5 Fascinating Jobs That Don’t Exist – Yet

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too.

In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each one requires its own exciting collaboration of skills and expertise. Some are close to becoming a reality, while others will come as technology crosses new barriers.”

Artificial Intelligence

Read the full article for details on each of the futuristic jobs.

It’s Okay to Disagree!

It's Okay to Disagree!

July Thoughts That Count:

It is certainly okay to disagree.  Dudley Field Malone said, “I have never in my life learned anything from any man who agreed with me.”

Continue reading It’s Okay to Disagree!

Happy 4th of July!

Happy 4th of July from all of us at the NextLevel Thinking team! We hope your holiday is safe, fun, and full patriotic spirit!

NLT 4th of July

“I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true.” -Wendell Willkie

Revitalizing Trust in Marketing

Trust in marketing

Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month.  Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and avenues to grow brand trust.

At NextLevel Thinking we wholeheartedly agree with the first suggestion:  “One of the simplest ways businesses can get started with trust marketing is to launch a referral programme. Referral is an excellent way for brands to develop their relationships with existing customers; meanwhile, new ones are introduced in a way that maximises the potential for future trust.”

Read the full article to learn more about fostering trust in this “changing environment.”

(Keep in mind: this article was published in the United Kingdom, so the spelling is a bit different.)

Source 

5 Secrets to Use Storytelling for Brand Marketing Success

Brand_Storytelling

Storytelling is central to marketing.  Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later.  While many of the platforms have evolved, her  “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply.

Click here to discover the “Five Secrets.”

Einstein’s Simplify Wisdom: June 2018 Thoughts That Count from NextLevel Thinking

“If you can’t explain it simply, you don’t understand it well enough.”

-Albert Einstein

Continue reading Einstein’s Simplify Wisdom: June 2018 Thoughts That Count from NextLevel Thinking

This Is So True!

This quote is really so true.  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

— {Maya Angelou}

great feeling

 

 

 

 

 

 

Maya Angelou born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American poet, singer, memoirist, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and was credited with a list of plays, movies, and television shows spanning over 50 years. She received dozens of awards and more than 50 honorary degrees.   Angelou is best known for her series of seven autobiographies, which focus on her childhood and early adult experiences. The first, I Know Why the Caged Bird Sings (1969), tells of her life up to the age of 17 and brought her international recognition and acclaim.

She became a poet and writer after a series of occupations as a young adult, including fry cook, sex worker, nightclub dancer and performer, cast member of the opera Porgy and Bess, coordinator for the Southern Christian Leadership Conference, and journalist in Egypt and Ghana during the decolonization of Africa. She was an actor, writer, director, and producer of plays, movies, and public television programs. In 1982, she was named the first Reynolds Professor of American Studies at Wake Forest University in Winston-Salem, North Carolina. She was active in the Civil Rights Movement and worked with Martin Luther King Jr. and Malcolm X. Beginning in the 1990s, she made around 80 appearances a year on the lecture circuit, something she continued into her eighties. In 1993, Angelou recited her poem “On the Pulse of Morning” (1993) at President Bill Clinton‘s inauguration, making her the first poet to make an inaugural recitation since Robert Frost at the inauguration of John F. Kennedy in 1961.

With the publication of I Know Why the Caged Bird Sings, Angelou publicly discussed aspects of her personal life. She was respected as a spokesperson for black people and women, and her works have been considered a defense of black culture. Her works are widely used in schools and universities worldwide, although attempts have been made to ban her books from some U.S. libraries. Angelou’s most celebrated works have been labeled as autobiographical fiction, but many critics consider them to be autobiographies. She made a deliberate attempt to challenge the common structure of the autobiography by critiquing, changing and expanding the genre. Her books center on themes such as racism, identity, family and travel.