Tag Archives: Houston marketing firm

Luv for Herb Kelleher

Herb KelleherHerb Kelleher, Co-Founder of Southwest Airlines, passed away on January 3, 2019.  He was considered a pioneer in the aviation industry and one of the most transformative business leaders of all time.   The tributes have poured out from employees, friends and other business leaders over the past month.   The NextLevel Team “luvs” everything Kelleher stood for and is paying tribute to the great leader this month.

While there are several Herb Kelleher quotes that motivate and inspire us, we chose to feature the following as this month’s Thoughts the Count.

“It is my practice to try to understand how valuable something is by trying to imagine myself without it.” -Herb Kelleher

Forbes shared a list of “20 Reasons Why Herb Kelleher Was One Of The Most Beloved Leaders Of Our Time” last month and #13 touched on what Herb valued most as a business leader: his employees.

“Thousands of requests for speaking engagements, presidential commissions, legislative issues, and business meetings related to the airline industry all vied for Herb Kelleher’s time. But Herb’s priorities were always the people of Southwest Airlines. Ask Vickie Shuler, Herb’s executive assistant of 30 years, and she will tell you that Herb would not change his schedule if a business meeting came up that interfered with an employee event he promised to attend.”

“If you want to know what someone truly values watch the way they spend their money and their time. It’s easy for executives to say ‘people are our most important asset,’ but reallocating their time to support that statement is yet another story. During the filming of a customer service video, Tom Peters asked Herb what advice he would give other executives. Herb said, ‘Stop spending so much time with other CEOs, spend more time with your people.'”

This month we challenge you to consider where you place value and “luv” in your life. Consider both your personal and business relationships and take a moment to reflect on the legacy of Herb Kelleher.

2019 Super Bowl Round Up – The Hits and Misses

Last year we shared Ad Age’s top Super Bowl ads rated by effectiveness, entertainment and the overall combination. This year we’ve asked the NextLevel Account Mangers to weigh in.

Kristen Dyson

“My favorite was the Amazon clip featuring Harrison Ford. Mostly because I’m a huge Harrison Ford fan, but also because it was cute and a creative way to draw attention to Alexa and its capabilities.”

“I did not care for the TurboTax Live robo-child commercial, simply because it was creepy and weird and made me uncomfortable.”

Katie Buchanan

“This heartwarming commercial shows the power of Google Translate. They show clips of people from all over the world interacting with people from different backgrounds and cultures. Out of all the 100 Billion words translated per day, the most translated words in the world are ‘how are you?’, ‘Thank you’ and ‘I love you’. We love this commercial because it unites us as human beings! “

“Burger King’s Super Bowl commercial featuring Andy Warhol was very strange. The clip was taken from the 1982 film Scenes of America. The commercial ended with the hashtag #eatlikeandy. The commercial left us confused and not tempted to go to Burger King. “

Tara Lockhart

“Audi nailed it with their ad this year. As it opened, I thought of Field of Dreams and thought we were destined for another heartfelt message. Once the star of the commercial, the cashew, came into play, I died laughing. Audi kept us engaged and who wouldn’t want to drive an Audi e-tron?”

“Mint Mobile’s ‘Crunchy Milk’ commercial was the worst ad that aired. While the commercial was memorable, because it completely grossed us all out, we couldn’t remember what they were advertising. Keep in mind, they paid upwards of $5 million for 30 seconds of airtime. I’m sure they could have come up with a more effective ad spend.”

You might be asking yourself, “Where is Eric Poerschke’s pick?” It seems that at least one of us actually watched the Super Bowl for the football and used the commercial breaks to hit the buffet and bathroom.

 

Missing Ingredients In Your Email Marketing Strategy

“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ”

According to Andy Walker, Founder of Cyberwalker Digital and email marketing expert, “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

Walker discusses the importance of having magnets and ice cream within your email marketing strategy.  “A lead magnet attracts your audience and pulls them in, just like an actual magnet would.” What are you using for lead magnets?   Do you offer tip sheets, eBooks, videos, webinars, other premiums?  The key to developing a good lead magnet is understanding your customer paint point.

Walker later explains that once you’ve captured the lead, you need to offer something “as sweet as ice cream” to lock them in.  Walker is referring to the solution to your customer’s problem.  If you consistently identify their problems, large or small, and provide a solution you will build trust and brand loyalty.

For more on this topic, read the full article.

Boosting B2B Email Open Rates

Looking for tips to boost your B2B email open rates?

Boost B2B Open Rates

“Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.”

In his article, Errington covers the following four BIG topics with easy and practical advice:

  1. Getting the Subject Line Right
  2. Optimize the Preview Text
  3. Make It Mobile
  4. Write for Mobile

Click to read the full article for Keith Errington’s tips.

Email Metrics: Consumers are Opening More Emails and Clicking

What do your email metrics look like?

The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.”

DMA Email Stats 2018

 

Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are performing.

You can read the full article here.

Happy Halloween!

Halloween

“I gave you life.  You give me your Reese’s.
That’s the deal.”     -Every Mom & Dad on Halloween
Halloween NLT Kids
We hope the tricks are fun and the treats are sweet!
Happy Halloween!
The NLT Team​​​​​​​
(Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

How to Effectively Use Hashtags on LinkedIn

And the following how to video by Jade Pluck:

 

In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

  1. #business
  2. #work
  3. #office
  4. #success
  5. #quotes
  6. #inspiration
  7. #entrepreneur
  8. #life
  9. #love
  10. #happy
  11. #HR
  12. #jobs
  13. #marketing
  14. #sales
  15. #leadership
  16. #tips
  17. #influencer
  18. #successful
  19. #worklife
  20. #officelife

Source: Ghost Writers Blog

What is a hashtag?

What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them?

hashtags

“The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we use them to follow current events, industry trends, niche conversations, research and to grow influence. If used both properly and thoughtfully, hashtags can elevate you and your brand.”  This article from Business 2 Community defines hashtags and explains how to effectively use them on LinkedIn.

Encouraging You to Find Your Edge by Failing!

September 2018, Thoughts That Count – Find the Edge!

“People who take huge risks aren’t afraid to fail. In fact, they love to fail. It’s because failing means they found the edge.”

— {Bob Goff, excerpt from Love Does}

More from Love Does:

the edge

Continue reading Encouraging You to Find Your Edge by Failing!

Happy Labor Day!

Labor Day 2

1. The idea first became public in 1882. In September 1882, the unions of New York City decided to have a parade to celebrate their members being in unions, and to show support for all unions. At least 20,000 people were there, and the workers had to give up a day’s pay to attend. There was also a lot of beer involved in the event.

2. The New York parade inspired other unions. Other regions started having parades, and by 1887, Oregon, Massachusetts, New York, New Jersey, and Colorado made Labor Day a state holiday.

3. How did the Haymarket Affair influence Labor Day? On May 4, 1886, a bomb exploded at a union rally in Chicago’s Haymarket Square, which led to violence that killed seven police officers and four others. The incident also led to May 1 being celebrated in most nations as Workers Day. The U.S. government chose Labor Day instead to avoid a celebration on May 1 and New York’s unions had already picked the first Monday in September for their holiday.

4. Two people with similar names are credited with that first New York City event. Matthew Maguire, a machinist, and Peter McGuire, a carpenter, have been linked to the 1882 parade. The men were from rival unions; in 2011, Linda Stinson, a former U.S. Department of Labor’s historian, said she didn’t know which man should be credited – partially because people over the years confused them because of their similar-sounding names.

5. Grover Cleveland helped make Labor Day a national holiday. After violence related to the Pullman railroad strike, President Cleveland and lawmakers in Washington wanted a federal holiday to celebrate labor – and not a holiday celebrated on May 1. Cleveland signed an act in 1894 establishing the federal holiday; most states had already passed laws establishing a Labor Day holiday by that point. Sen. James Henderson Kyle of South Dakota introduced S. 730 to make Labor Day a federal legal holiday on the first Monday of September. It was approved on June 28, 1894.

6. The holiday has evolved over the years. In the late 19th century, celebrations focused on parades in urban areas. Now the holiday is a celebration that honors organized labor with fewer parades, and more activities. It also marks the perceived end of the summer season.

7. Can you wear white after Labor Day? This old tradition goes back to the late Victorian era, where it was a fashion faux pas to wear any white clothing after the summer officially ended on Labor Day. The tradition isn’t really followed anymore. EmilyPost.com explains the logic behind the fashion trend – white indicated you were still in vacation mode at your summer cottage.

8. Labor Day is the unofficial end of Hot Dog season. The National Hot Dog and Sausage Council says that between Memorial Day and Labor Day, Americans will eat 7 billion hot dogs.

9. How many people are union members today? According to the Bureau of Labor Statistics, there were 14.8 million union members in the workforce in 2017. There were 17.7 million in 1983.

10. What is the biggest union today? The National Education Association has about 3 million people who are members, including inactive and lifetime members.

Values: Are your company’s unique? Do they differentiate your company from your competitors?

Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing activity, piece of collateral, and idea must be filtered.Company core values highlight what makes you unique.

This month, we are sharing Denise Lee Yohn’s article, “Ban These 5 Words From Your Corporate Values Statement.” The article was published in the Harvard Business Review earlier this year.  We encourage each of you to read the article and take a hard look at your current company values.  Are you using the five words banned by Yohn?  We agree completely with Yohn: “Differentiation is the key driver of brand power. Your company’s core values must embody what makes your company uniquely ‘you’— what makes you stand out from others.”

NextLevel Thinking is here to help you define what makes you uniquely “you” and position your company, products and services in the marketplace.

So, Always Be That Person That You Want To Meet!

August 2018 Thoughts That Count
Be that person…”Be the type of person you want to meet!”

{Anonymous} Continue reading So, Always Be That Person That You Want To Meet!

5 Fascinating Jobs That Don’t Exist – Yet

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too.

In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each one requires its own exciting collaboration of skills and expertise. Some are close to becoming a reality, while others will come as technology crosses new barriers.”

Artificial Intelligence

Read the full article for details on each of the futuristic jobs.