Tag Archives: Houston marketing company

Missing Ingredients In Your Email Marketing Strategy

“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ”

According to Andy Walker, Founder of Cyberwalker Digital and email marketing expert, “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

Walker discusses the importance of having magnets and ice cream within your email marketing strategy.  “A lead magnet attracts your audience and pulls them in, just like an actual magnet would.” What are you using for lead magnets?   Do you offer tip sheets, eBooks, videos, webinars, other premiums?  The key to developing a good lead magnet is understanding your customer paint point.

Walker later explains that once you’ve captured the lead, you need to offer something “as sweet as ice cream” to lock them in.  Walker is referring to the solution to your customer’s problem.  If you consistently identify their problems, large or small, and provide a solution you will build trust and brand loyalty.

For more on this topic, read the full article.

Boosting B2B Email Open Rates

Looking for tips to boost your B2B email open rates?

Boost B2B Open Rates

“Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.”

In his article, Errington covers the following four BIG topics with easy and practical advice:

  1. Getting the Subject Line Right
  2. Optimize the Preview Text
  3. Make It Mobile
  4. Write for Mobile

Click to read the full article for Keith Errington’s tips.

Email Metrics: Consumers are Opening More Emails and Clicking

What do your email metrics look like?

The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.”

DMA Email Stats 2018

 

Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are performing.

You can read the full article here.

Happy Halloween!

Halloween

“I gave you life.  You give me your Reese’s.
That’s the deal.”     -Every Mom & Dad on Halloween
Halloween NLT Kids
We hope the tricks are fun and the treats are sweet!
Happy Halloween!
The NLT Team​​​​​​​
(Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

How to Effectively Use Hashtags on LinkedIn

And the following how to video by Jade Pluck:

 

In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

  1. #business
  2. #work
  3. #office
  4. #success
  5. #quotes
  6. #inspiration
  7. #entrepreneur
  8. #life
  9. #love
  10. #happy
  11. #HR
  12. #jobs
  13. #marketing
  14. #sales
  15. #leadership
  16. #tips
  17. #influencer
  18. #successful
  19. #worklife
  20. #officelife

Source: Ghost Writers Blog

Where to Focus!

October 2018 Thoughts that Count: 

“If you focus on results, you will never change. If you focus on change, you will get results.” — {Jack Dixon}

Should you focus on results or change? All too often, success is measured by outcomes and results.  The same processes can bring us to a familiar rhythm that produces the same steady outcomes. We have discovered that the only way to change our “ends” is to change our “means”.

Focus

What is a hashtag?

What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them?

hashtags

“The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we use them to follow current events, industry trends, niche conversations, research and to grow influence. If used both properly and thoughtfully, hashtags can elevate you and your brand.”  This article from Business 2 Community defines hashtags and explains how to effectively use them on LinkedIn.

Encouraging You to Find Your Edge by Failing!

September 2018, Thoughts That Count – Find the Edge!

“People who take huge risks aren’t afraid to fail. In fact, they love to fail. It’s because failing means they found the edge.”

— {Bob Goff, excerpt from Love Does}

More from Love Does:

the edge

Continue reading Encouraging You to Find Your Edge by Failing!

Values: Are your company’s unique? Do they differentiate your company from your competitors?

Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing activity, piece of collateral, and idea must be filtered.Company core values highlight what makes you unique.

This month, we are sharing Denise Lee Yohn’s article, “Ban These 5 Words From Your Corporate Values Statement.” The article was published in the Harvard Business Review earlier this year.  We encourage each of you to read the article and take a hard look at your current company values.  Are you using the five words banned by Yohn?  We agree completely with Yohn: “Differentiation is the key driver of brand power. Your company’s core values must embody what makes your company uniquely ‘you’— what makes you stand out from others.”

NextLevel Thinking is here to help you define what makes you uniquely “you” and position your company, products and services in the marketplace.

So, Always Be That Person That You Want To Meet!

August 2018 Thoughts That Count
Be that person…”Be the type of person you want to meet!”

{Anonymous} Continue reading So, Always Be That Person That You Want To Meet!

7 Ways to Make Content Mobile Friendly

At NLT, we spend a good bit of our time focused on how content appears on mobile devices.  Forbes published a great article written by Brian Sutter earlier this year detailing seven ways to make your content mobile friendly.  I’m sure you’ve heard the term “mobile first”, but what does it really mean and how do you get there?

mobile first content 38639

 

Sutter’s article is easy to understand and gives great tips on how to “put your mobile users’ needs first.”  Read it by clicking here.

 

5 Fascinating Jobs That Don’t Exist – Yet

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too.

In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each one requires its own exciting collaboration of skills and expertise. Some are close to becoming a reality, while others will come as technology crosses new barriers.”

Artificial Intelligence

Read the full article for details on each of the futuristic jobs.

It’s Okay to Disagree!

It's Okay to Disagree!

July Thoughts That Count:

It is certainly okay to disagree.  Dudley Field Malone said, “I have never in my life learned anything from any man who agreed with me.”

Continue reading It’s Okay to Disagree!