3 Ways Market Research Drives Revenue

Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]

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Are You Using LinkedIn Effectively?

It is important to stay engaged on your personal LinkedIn Profile as well as post frequently to your LinkedIn Business Page. Click  to read “9 LinkedIn Pro Tips for Small Businesses.” Spread the love

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The State of Small Business Marketing

Do you own a small to medium sized business?  If you answered “yes”, you will want to read the recent Forbes post by Brian Sutter.  Sutter lists the following as three marketing areas small businesses rarely keep pace with: 1. Online reviews can help – or hurt – a business. 2. Few small business owners outsource their marketing. 3. Small businesses […]

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The Road to Character

  “When most people think about the future, they dream up ways so they might live happier lives. But notice this phenomenon. When people remember the crucial events that formed them, they don’t usually talk about happiness. It is usually the ordeals that seem most significant.  Most people shoot for happiness but feel formed through […]

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Handwritten Notes

Do you send handwritten notes to your clients, customers or employees?  “The business world is full of instant and electronic communication,” but it is hard to beat the power of a handwritten message .  Take a look at the article from Carla Turchetti to read how business owners utilize the power of the handwritten message. Spread the […]

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Four Comedy Rules to Use in Strategy

Advertising Age published an interesting article last month by Lindsey Allison, EVP and head of strategy at Deutsch.  In the article, Allison compares advertising strategy to comedy and shares four rules that apply to both professions: 1. Don’t lie 2. Don’t try so hard 3. Make truth unfamiliar 4. Expose, don’t shock Click to read Allison’s […]

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Happy 4th of July!

Happy 4th of July from all of us at the NextLevel Thinking team! We hope your holiday is safe, fun, and full patriotic spirit! “I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true.” -Wendell Willkie   Spread the love

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Give Up Your Excuses

A while back I ran across an article outlining the 13 things you should give up if you want to be successful. The following quote caught my eye regarding excuses: “It’s not about the cards you’re dealt, but how you play the hand.”  — {Randy Pausch, The Last Lecture}  Click Here to read all 13 […]

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Your Finest Moment is Around the Corner…

“Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” — {M. Scott Peck, Author of “The Road […]

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Happy Mother’s Day

Mother’s Day is all about honoring your mom, motherhood and acknowledging the influence of mothers in our society.  Be sure to take the time this week to applaud and appreciate all those moms who have made a significant contribution in your life- both personally and professionally. Happy Mother’s Day from the Moms of NLT! Kristen Dyson, Kristin […]

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