Tag Archives: Houston advertising agency

Happy Halloween!

Halloween

“I gave you life.  You give me your Reese’s.
That’s the deal.”     -Every Mom & Dad on Halloween
Halloween NLT Kids
We hope the tricks are fun and the treats are sweet!
Happy Halloween!
The NLT Team​​​​​​​
(Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

How to Effectively Use Hashtags on LinkedIn

And the following how to video by Jade Pluck:

 

In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

  1. #business
  2. #work
  3. #office
  4. #success
  5. #quotes
  6. #inspiration
  7. #entrepreneur
  8. #life
  9. #love
  10. #happy
  11. #HR
  12. #jobs
  13. #marketing
  14. #sales
  15. #leadership
  16. #tips
  17. #influencer
  18. #successful
  19. #worklife
  20. #officelife

Source: Ghost Writers Blog

Happy Labor Day!

Labor Day 2

1. The idea first became public in 1882. In September 1882, the unions of New York City decided to have a parade to celebrate their members being in unions, and to show support for all unions. At least 20,000 people were there, and the workers had to give up a day’s pay to attend. There was also a lot of beer involved in the event.

2. The New York parade inspired other unions. Other regions started having parades, and by 1887, Oregon, Massachusetts, New York, New Jersey, and Colorado made Labor Day a state holiday.

3. How did the Haymarket Affair influence Labor Day? On May 4, 1886, a bomb exploded at a union rally in Chicago’s Haymarket Square, which led to violence that killed seven police officers and four others. The incident also led to May 1 being celebrated in most nations as Workers Day. The U.S. government chose Labor Day instead to avoid a celebration on May 1 and New York’s unions had already picked the first Monday in September for their holiday.

4. Two people with similar names are credited with that first New York City event. Matthew Maguire, a machinist, and Peter McGuire, a carpenter, have been linked to the 1882 parade. The men were from rival unions; in 2011, Linda Stinson, a former U.S. Department of Labor’s historian, said she didn’t know which man should be credited – partially because people over the years confused them because of their similar-sounding names.

5. Grover Cleveland helped make Labor Day a national holiday. After violence related to the Pullman railroad strike, President Cleveland and lawmakers in Washington wanted a federal holiday to celebrate labor – and not a holiday celebrated on May 1. Cleveland signed an act in 1894 establishing the federal holiday; most states had already passed laws establishing a Labor Day holiday by that point. Sen. James Henderson Kyle of South Dakota introduced S. 730 to make Labor Day a federal legal holiday on the first Monday of September. It was approved on June 28, 1894.

6. The holiday has evolved over the years. In the late 19th century, celebrations focused on parades in urban areas. Now the holiday is a celebration that honors organized labor with fewer parades, and more activities. It also marks the perceived end of the summer season.

7. Can you wear white after Labor Day? This old tradition goes back to the late Victorian era, where it was a fashion faux pas to wear any white clothing after the summer officially ended on Labor Day. The tradition isn’t really followed anymore. EmilyPost.com explains the logic behind the fashion trend – white indicated you were still in vacation mode at your summer cottage.

8. Labor Day is the unofficial end of Hot Dog season. The National Hot Dog and Sausage Council says that between Memorial Day and Labor Day, Americans will eat 7 billion hot dogs.

9. How many people are union members today? According to the Bureau of Labor Statistics, there were 14.8 million union members in the workforce in 2017. There were 17.7 million in 1983.

10. What is the biggest union today? The National Education Association has about 3 million people who are members, including inactive and lifetime members.

7 Ways to Make Content Mobile Friendly

At NLT, we spend a good bit of our time focused on how content appears on mobile devices.  Forbes published a great article written by Brian Sutter earlier this year detailing seven ways to make your content mobile friendly.  I’m sure you’ve heard the term “mobile first”, but what does it really mean and how do you get there?

mobile first content 38639

 

Sutter’s article is easy to understand and gives great tips on how to “put your mobile users’ needs first.”  Read it by clicking here.

 

Happy Memorial Day from NextLevel Thinking!

Happy Memorial Day from NextLevel Thinking!
When having a Happy Memorial Day, please consider this quote:
Freedom does not come without a price. We may sometimes take for granted the many liberties we enjoy in America, but they have all been earned through the ultimate sacrifice paid by so many of the members of our armed forces.”
-Charles Dent
NLT Memorial Day Final copy

While the first commemorative Memorial Day events weren’t held in the United States until the late 19th century, the practice of honoring those who have fallen in battle dates back thousands of years. The ancient Greeks and Romans held annual days of remembrance for loved ones (including soldiers) each year, festooning their graves with flowers and holding public festivals and feasts in their honor. In Athens, public funerals for fallen soldiers were held after each battle, with the remains of the dead on display for public mourning before a funeral procession took them to their internment in the Kerameikos, one of the city’s most prestigious cemeteries. One of the first known public tributes to war dead was in 431 B.C., when the Athenian general and statesman Pericles delivered a funeral oration praising the sacrifice and valor of those killed in the Peloponnesian War—a speech that some have compared in tone to Abraham Lincoln’s Gettysburg Address.

7 Tips for Mastering Instagram for Business

Instagram

Are you using Instagram to grow your business?

 

If not, you may want to consider integrating it into your 2018 strategy.

 

Instagram has over 700 million monthly active users. It’s a great platform to use your creativity and “show” vs. only tell your audience about your business.

 

If you are unfamiliar or unsure if Instagram is right for your company, click here to read Sendible’s quick 7 minute Instagram tips and give us a call.

Facebook is Making BIG Changes (again)!

Facebook Changes

You may have heard the news, but Facebook has recently changed its algorithm which is having a BIG effect on businesses.

It is more important now than ever that your content is relevant and engaging. The more comments, the more likely Facebook will share your posts. But don’t ask for them! Facebook penalizes those that ask for shares and comments.

Click to learn more about these new changes to the Facebook algorithm.

3 Ways Market Research Drives Revenue

 Market Research
Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA:
1. Market Research Directly Increases Sales
2. Investments in Analytics Increase ROI, Sales and Profitability
3. Market Research Increases Firm Value.
Click here for the article.

The State of Small Business Marketing

digital marketingDo you own a small to medium sized business?  If you answered “yes”, you will want to read the recent Forbes post by Brian Sutter.  Sutter lists the following as three marketing areas small businesses rarely keep pace with:
1. Online reviews can help – or hurt – a business.
2. Few small business owners outsource their marketing.
3. Small businesses tend to neglect their websites.
Click here for Sutter’s thoughts regarding small business marketing.

The Road to Character

“When most people think about the future, they dream up ways so they might live happier lives.

But notice this phenomenon. When people remember the crucial events that formed them, they don’t usually talk about happiness.

It is usually the ordeals that seem most significant.  Most people shoot for happiness but feel formed through suffering.”

{David Brooks, Author of “The Road to Character”}

Handwritten Notes

10448376 - vintage horizontal photo of a man

Do you send handwritten notes to your clients, customers or employees?  “The business world is full of instant and electronic communication,” but it is hard to beat the power of a handwritten message .  Take a look at the article from Carla Turchetti to read how business owners utilize the power of the handwritten message.