Make It About Them
“Prospects don’t care about you. They care about themselves, and anything they have to read or listen to that is not related to them is of little or no interest. Period. End of Conversation. No questions asked.” – {Jay Levinson, author of “Guerrilla Marketing in 30 Days”} Spread the love
How Important Is A Brand?
“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” {Philip Kotler, Marketing Professor, Kellogg School of Management, Northwestern University} Spread the love
Is Your Image Making or Breaking You?
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products and companies, like people, have personalities, and they can make or break them in the market place.” – {David Ogilvy, Ogilvy & Mather} Spread the love
Do Something Better!!!
If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great!” {Jonathan Ive, SVP of Industrial Design, Apple Inc.} Spread the love
Effective Word-of-Mouth Marketing
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – {Deborah Eastman} Spread the love
Tips for Building an Effective Landing Page
A landing page is a web page that allows you to capture a visitor’s information through a lead form (click picture or title for more). Spread the love
October 2011 Thoughts
The October 2011 Thoughts That Count from NextLevel Thinking: What Should You Be Doing? “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” {John Russell, President, Harley-Davidson} Spread the love
August 2011 Thoughts
The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon} Spread the love
Building a Brand…Starts with Knowing Who You Are
When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s official name at the time was Oil and Gas Information Systems, Inc. – a mouthful that was […]
NLT Presents Building a Brand
NextLevel Thinking was in Las Vegas for the CBBS/SCABB Joint Meeting. They presented Building a Blood Center Brand. An overview of the presentation follows: I would argue that your brand is the most important asset at your blood center because it deals with the motivations that drive donors to donate blood and blood drive coordinators […]