Tag Archives: content marketing

Easter Thought 2019

Evan Esar (1899–1995) was an American humorist who wrote Esar’s Comic Dictionary in 1943, Humorous English in 1961, and 20,000 Quips and Quotes in 1968.

“Easter is the only time when it’s perfectly safe to put all your eggs in one basket.”

We hope you have a blessed Easter celebrating the resurrection of Jesus Christ with your loved ones.   While we love Esar’s quote and it brings a bit of humor, we would be remiss if we did not share the most famous quote of The Bible for the Gospel of John:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

– John 3:16

Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.

Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.

The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.”  Read the article to learn more about the role of artificial intelligence in marketing.

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

How to Effectively Use Hashtags on LinkedIn

And the following how to video by Jade Pluck:

 

In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

  1. #business
  2. #work
  3. #office
  4. #success
  5. #quotes
  6. #inspiration
  7. #entrepreneur
  8. #life
  9. #love
  10. #happy
  11. #HR
  12. #jobs
  13. #marketing
  14. #sales
  15. #leadership
  16. #tips
  17. #influencer
  18. #successful
  19. #worklife
  20. #officelife

Source: Ghost Writers Blog

The State of Small Business Marketing

digital marketingDo you own a small to medium sized business?  If you answered “yes”, you will want to read the recent Forbes post by Brian Sutter.  Sutter lists the following as three marketing areas small businesses rarely keep pace with:
1. Online reviews can help – or hurt – a business.
2. Few small business owners outsource their marketing.
3. Small businesses tend to neglect their websites.
Click here for Sutter’s thoughts regarding small business marketing.

Ideas that Generate Results

Social Media HelpBlogs and newsrooms are wonderful places to share content with your current and potential clients. You can provide information about your company, share a solution to a problem or industry insight. There are no limits to the topics you could cover, but where to begin?
Click here for a great article on researching ideas that generate results.

How Do Entrepreneurs Make Successful Marketing Decisions?

At NextLevel Thinking, we primarily work with entrepreneurs to develop and implement an overall marketing strategy.  Time and time again we see many of our clients struggle with making decisive marketing decisions.  Lois Gellar, a fellow marketer, contributed an interesting article to Forbes a few years ago that tackles this very issue.  She offers the following tips and expands upon each in her article:

– Don’t sweat the small stuffdecision making

– Never stop asking “Why?”

– Choose a do-able objective

– Decide to try something new each year

Click to read Lois’ thoughts.  We think her insight is spot on!

Incorporate Video

Everyday, people watch hundreds of millions of hours of videos on YouTube and 3. 8 billion videos on Facebook. If you aren’t incorporating video into your marketing mix, then you need to rethink what you are doing.

 

Click Here for 10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy.

New Site for Willis Johnson & Associates

We are very excited to announce Willis Johnson & Associates updated website. I encourage you to Click Here to experience their fresh new look, user-friendly navigation and a thorough description of the Houston based wealth management firm that specializes in helping corporate professionals with their financial planning needs.

Win a High-Quality 60 Liter Cooler!

We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers.

Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler!

Thanks for your help!!!

Culture*Spark is Now Open for Business!

It’s been a year in the making, and Culture*Spark is finally open for business today!

Sheryl Lyons, native Houstonian and experienced business leader, is opening her new consulting business, Culture Spark.

“WHAT DOES CULTURE*SPARK DO?”

 Culture*Spark helps leaders build business environments their people love and cultures that can bring them competitive advantage.

They do this by deliberately constructing a company culture of purpose, clarity, accountability and performance.

“WHY BE DELIBERATE?”

Because company culture is being built with or without management’s involvement!

Click Here to learn more.

https://www.yournextlevel.cc/707/