Tag Archives: content creation

Easter Thought 2019

Evan Esar (1899–1995) was an American humorist who wrote Esar’s Comic Dictionary in 1943, Humorous English in 1961, and 20,000 Quips and Quotes in 1968.

“Easter is the only time when it’s perfectly safe to put all your eggs in one basket.”

We hope you have a blessed Easter celebrating the resurrection of Jesus Christ with your loved ones.   While we love Esar’s quote and it brings a bit of humor, we would be remiss if we did not share the most famous quote of The Bible for the Gospel of John:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

– John 3:16

Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.

Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.

The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.”  Read the article to learn more about the role of artificial intelligence in marketing.

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

The “Winning Formula” for Content Creation

Google Content Creation

Do you struggle each month to identify content to share with your customers and clients? If you answered yes, you are in the majority.

“How do small businesses stand out and get others to take notice of them? The simple answer to this complicated question is content.”

Click here to read the article from Entrepreneur for their “Winning Formula.”.

Facebook is Making BIG Changes (again)!

Facebook Changes

You may have heard the news, but Facebook has recently changed its algorithm which is having a BIG effect on businesses.

It is more important now than ever that your content is relevant and engaging. The more comments, the more likely Facebook will share your posts. But don’t ask for them! Facebook penalizes those that ask for shares and comments.

Click to learn more about these new changes to the Facebook algorithm.

What to Post?

30767835 - belchatow, poland - april 10, 2014: closeup photo of linkedin icon on mobile phone screen. popular social network.

By now you know the importance of having a LinkedIn presence for your company, but still might be struggling with what to post. Click here to see what four different companies are posting and find tips to engage as well as grow your audience.

Handwritten Notes

10448376 - vintage horizontal photo of a man

Do you send handwritten notes to your clients, customers or employees?  “The business world is full of instant and electronic communication,” but it is hard to beat the power of a handwritten message .  Take a look at the article from Carla Turchetti to read how business owners utilize the power of the handwritten message.

NLT on Texas Business Radio!

Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show!

It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone.  So, if you’re out running around tomorrow morning, tune in to KPRC AM950 at 8am.

A big thanks to Matt and Jay for the opportunity and for making the experience fun and super easy!

New Site for Willis Johnson & Associates

We are very excited to announce Willis Johnson & Associates updated website. I encourage you to Click Here to experience their fresh new look, user-friendly navigation and a thorough description of the Houston based wealth management firm that specializes in helping corporate professionals with their financial planning needs.

Win a High-Quality 60 Liter Cooler!

We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers.

Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler!

Thanks for your help!!!

Culture*Spark is Now Open for Business!

It’s been a year in the making, and Culture*Spark is finally open for business today!

Sheryl Lyons, native Houstonian and experienced business leader, is opening her new consulting business, Culture Spark.

“WHAT DOES CULTURE*SPARK DO?”

 Culture*Spark helps leaders build business environments their people love and cultures that can bring them competitive advantage.

They do this by deliberately constructing a company culture of purpose, clarity, accountability and performance.

“WHY BE DELIBERATE?”

Because company culture is being built with or without management’s involvement!

Click Here to learn more.

https://www.yournextlevel.cc/707/