Is Your Image Making or Breaking You?
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products and companies, like people, have personalities, and they can make or break them in the market place.” – {David Ogilvy, Ogilvy & Mather} Spread the love
The Definition of a Brand!
“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – {Amir Kassaei, DDB Worldwide Chief Creative Officer} Spread the love
Effective Word-of-Mouth Marketing
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – {Deborah Eastman} Spread the love
April 2012 Thoughts
The April 2012 Thoughts That Count from NextLevel Thinking: Primary Sources of Creativity “The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” {Margaret J. Wheatley} Spread the love
March 2012 Thoughts
The March 2012 Thoughts That Count from NextLevel Thinking: The Objective of Marketing “The aim of marketing is to know and understand the customer so well that your product or service fits him and sells itself.” {Peter F. Drucker} Spread the love
February 2012 Thoughts
The February 2012 Thoughts That Count from NextLevel Thinking: Make Your Message Emotional “They may forget what you said, but they will never forget how you made them feel.” {Carl W. Buechner} Spread the love
NLT Partners with Voice of San Diego
San Diego Nonprofit News Organization Partners with NextLevel Thinking to Develop Self-Sustaining Business Strategy Voice of San Diego, a San Diego based nonprofit news organization, is enlisting the help of NextLevel Thinking, a Houston based strategic marketing firm, to raise awareness and diversify its revenue streams. As one of the first nonprofit news organizations to […]
December 2011 Thoughts
The December 2011 Thoughts That Count from NextLevel Thinking: When Developing a Marketing Approach, Appeal to an Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” {Robert Keith Leavitt} Spread the love
October 2011 Thoughts
The October 2011 Thoughts That Count from NextLevel Thinking: What Should You Be Doing? “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” {John Russell, President, Harley-Davidson} Spread the love
Supporting Your Local Community is Good Marketing!!!
My daughter is a member of her high school dance team, the award winning Langham Creek Bailadoras (www.bailadoras.com ). Last week for the second straight year, I participated in something called Donation Quest. My job was to chaperone and drive five girls to various local businesses. The girls asked these businesses for donations to be […]