Happy Halloween!

  “I gave you life.  You give me your Reese’s. That’s the deal.”     -Every Mom & Dad on Halloween We hope the tricks are fun and the treats are sweet! Happy Halloween! The NLT Team​​​​​​​ (Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

3 Ways Market Research Drives Revenue

Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]

Are You Using LinkedIn Effectively?

It is important to stay engaged on your personal LinkedIn Profile as well as post frequently to your LinkedIn Business Page. Click  to read “9 LinkedIn Pro Tips for Small Businesses.”

Ideas that Generate Results

Blogs and newsrooms are wonderful places to share content with your current and potential clients. You can provide information about your company, share a solution to a problem or industry insight. There are no limits to the topics you could cover, but where to begin? Click here for a great article on researching ideas that generate results.

What to Post?

By now you know the importance of having a LinkedIn presence for your company, but still might be struggling with what to post. Click here to see what four different companies are posting and find tips to engage as well as grow your audience.

Handwritten Notes

Do you send handwritten notes to your clients, customers or employees?  “The business world is full of instant and electronic communication,” but it is hard to beat the power of a handwritten message .  Take a look at the article from Carla Turchetti to read how business owners utilize the power of the handwritten message.

NLT on Texas Business Radio!

Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show! It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone.  So, if you’re out running around […]

What Happens When You Help Others?

What Happens When You Help Others? “You will get all you want in life, if you help enough other people get what they want.” — {Zig Ziglar}