Tag Archives: company success

Happy Halloween!

Halloween

“I gave you life.  You give me your Reese’s.
That’s the deal.”     -Every Mom & Dad on Halloween
Halloween NLT Kids
We hope the tricks are fun and the treats are sweet!
Happy Halloween!
The NLT Team​​​​​​​
(Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

Values: Are your company’s unique? Do they differentiate your company from your competitors?

Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing activity, piece of collateral, and idea must be filtered.Company core values highlight what makes you unique.

This month, we are sharing Denise Lee Yohn’s article, “Ban These 5 Words From Your Corporate Values Statement.” The article was published in the Harvard Business Review earlier this year.  We encourage each of you to read the article and take a hard look at your current company values.  Are you using the five words banned by Yohn?  We agree completely with Yohn: “Differentiation is the key driver of brand power. Your company’s core values must embody what makes your company uniquely ‘you’— what makes you stand out from others.”

NextLevel Thinking is here to help you define what makes you uniquely “you” and position your company, products and services in the marketplace.

3 Ways Market Research Drives Revenue

 Market Research
Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA:
1. Market Research Directly Increases Sales
2. Investments in Analytics Increase ROI, Sales and Profitability
3. Market Research Increases Firm Value.
Click here for the article.

Ideas that Generate Results

Social Media HelpBlogs and newsrooms are wonderful places to share content with your current and potential clients. You can provide information about your company, share a solution to a problem or industry insight. There are no limits to the topics you could cover, but where to begin?
Click here for a great article on researching ideas that generate results.

What to Post?

30767835 - belchatow, poland - april 10, 2014: closeup photo of linkedin icon on mobile phone screen. popular social network.

By now you know the importance of having a LinkedIn presence for your company, but still might be struggling with what to post. Click here to see what four different companies are posting and find tips to engage as well as grow your audience.

Handwritten Notes

10448376 - vintage horizontal photo of a man

Do you send handwritten notes to your clients, customers or employees?  “The business world is full of instant and electronic communication,” but it is hard to beat the power of a handwritten message .  Take a look at the article from Carla Turchetti to read how business owners utilize the power of the handwritten message.

NLT on Texas Business Radio!

Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show!

It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone.  So, if you’re out running around tomorrow morning, tune in to KPRC AM950 at 8am.

A big thanks to Matt and Jay for the opportunity and for making the experience fun and super easy!

Culture*Spark is Now Open for Business!

It’s been a year in the making, and Culture*Spark is finally open for business today!

Sheryl Lyons, native Houstonian and experienced business leader, is opening her new consulting business, Culture Spark.

“WHAT DOES CULTURE*SPARK DO?”

 Culture*Spark helps leaders build business environments their people love and cultures that can bring them competitive advantage.

They do this by deliberately constructing a company culture of purpose, clarity, accountability and performance.

“WHY BE DELIBERATE?”

Because company culture is being built with or without management’s involvement!

Click Here to learn more.

https://www.yournextlevel.cc/707/

Who Did Your Website?

Last week we announced our newly created website. The response was really positive and uplifting for us.  In fact, it was a little overwhelming!

“WHO DID YOUR WEBSITE?”

That was the most common question that we received.  And our answer…

“WE DID?”

So, thanks very much to each of you that took the time to respond!!!

If you haven’t had the chance to see our new site, Click Here to experience our fresh new look, user-friendly navigation and a description of our Houston based strategic marketing firm through the eyes of our clients.

https://www.yournextlevel.cc/who-did-your-website/

It’s Here…New NextLevel Thinking Website!

We are excited to announce our newly created website. We are now using a responsive design, which means that you’ll see essentially the same information optimized for your smart phone, tablet and desktop. We encourage you to Click Here to experience our fresh new look, user-friendly navigation and a description of our Houston based strategic marketing firm through the eyes of our clients.

Our new website, aside from being artistically pleasing, is more agile, interactive, and easier to navigate, enabling you to quickly find what you need. Just as importantly, our key messages and value proposition are evident and clear.

Enjoy!https://www.yournextlevel.cc/its-herenew-nextlevel-thinking-website/