Tag Archives: business success

Happy Halloween!

Halloween

“I gave you life.  You give me your Reese’s.
That’s the deal.”     -Every Mom & Dad on Halloween
Halloween NLT Kids
We hope the tricks are fun and the treats are sweet!
Happy Halloween!
The NLT Team​​​​​​​
(Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.

Here are author Annemaria Duran’s rules to follow:
hashtags for business

General Rules To Follow

When using hashtags, there are several rules to keep in mind:

1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.

2. Use local hashtags to build community awareness.

3. Use specific product or brand hashtags to create conversation.

4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.

5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.

This article is worth reading!  She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:

LinkedIn 

LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”

Sources: Forbes

Values: Are your company’s unique? Do they differentiate your company from your competitors?

Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing activity, piece of collateral, and idea must be filtered.Company core values highlight what makes you unique.

This month, we are sharing Denise Lee Yohn’s article, “Ban These 5 Words From Your Corporate Values Statement.” The article was published in the Harvard Business Review earlier this year.  We encourage each of you to read the article and take a hard look at your current company values.  Are you using the five words banned by Yohn?  We agree completely with Yohn: “Differentiation is the key driver of brand power. Your company’s core values must embody what makes your company uniquely ‘you’— what makes you stand out from others.”

NextLevel Thinking is here to help you define what makes you uniquely “you” and position your company, products and services in the marketplace.

3 Ways Market Research Drives Revenue

 Market Research
Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA:
1. Market Research Directly Increases Sales
2. Investments in Analytics Increase ROI, Sales and Profitability
3. Market Research Increases Firm Value.
Click here for the article.

NLT on Texas Business Radio!

Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show!

It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone.  So, if you’re out running around tomorrow morning, tune in to KPRC AM950 at 8am.

A big thanks to Matt and Jay for the opportunity and for making the experience fun and super easy!

Win a High-Quality 60 Liter Cooler!

We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers.

Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler!

Thanks for your help!!!

Culture*Spark is Now Open for Business!

It’s been a year in the making, and Culture*Spark is finally open for business today!

Sheryl Lyons, native Houstonian and experienced business leader, is opening her new consulting business, Culture Spark.

“WHAT DOES CULTURE*SPARK DO?”

 Culture*Spark helps leaders build business environments their people love and cultures that can bring them competitive advantage.

They do this by deliberately constructing a company culture of purpose, clarity, accountability and performance.

“WHY BE DELIBERATE?”

Because company culture is being built with or without management’s involvement!

Click Here to learn more.

https://www.yournextlevel.cc/707/

Who Did Your Website?

Last week we announced our newly created website. The response was really positive and uplifting for us.  In fact, it was a little overwhelming!

“WHO DID YOUR WEBSITE?”

That was the most common question that we received.  And our answer…

“WE DID?”

So, thanks very much to each of you that took the time to respond!!!

If you haven’t had the chance to see our new site, Click Here to experience our fresh new look, user-friendly navigation and a description of our Houston based strategic marketing firm through the eyes of our clients.

https://www.yournextlevel.cc/who-did-your-website/

It’s Here…New NextLevel Thinking Website!

We are excited to announce our newly created website. We are now using a responsive design, which means that you’ll see essentially the same information optimized for your smart phone, tablet and desktop. We encourage you to Click Here to experience our fresh new look, user-friendly navigation and a description of our Houston based strategic marketing firm through the eyes of our clients.

Our new website, aside from being artistically pleasing, is more agile, interactive, and easier to navigate, enabling you to quickly find what you need. Just as importantly, our key messages and value proposition are evident and clear.

Enjoy!https://www.yournextlevel.cc/its-herenew-nextlevel-thinking-website/