Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of […]

Happy Halloween!

  “I gave you life.  You give me your Reese’s. That’s the deal.”     -Every Mom & Dad on Halloween We hope the tricks are fun and the treats are sweet! Happy Halloween! The NLT Team​​​​​​​ (Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform. Here are author Annemaria Duran’s rules to follow: General Rules To Follow When using hashtags, there are several rules to keep […]

3 Ways Market Research Drives Revenue

Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]

Are You Using LinkedIn Effectively?

It is important to stay engaged on your personal LinkedIn Profile as well as post frequently to your LinkedIn Business Page. Click  to read “9 LinkedIn Pro Tips for Small Businesses.”

NLT on Texas Business Radio!

Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show! It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone.  So, if you’re out running around […]

Win a High-Quality 60 Liter Cooler!

We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers. Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler! Thanks for your help!!!