It’s Not About the Bunny

As Easter fast approaches and we prepare to celebrate with our families, we can easily become overwhelmed by the options available to us due to the commercialization of Easter. There are chocolate bunnies of all shapes and sizes, plastic eggs covered in glitter and other designs, toys galore, and baskets for hunters big and small. […]

Happy Halloween!

  “I gave you life.  You give me your Reese’s. That’s the deal.”     -Every Mom & Dad on Halloween We hope the tricks are fun and the treats are sweet! Happy Halloween! The NLT Team​​​​​​​ (Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)

How to Use Hashtags to Grow Your Business

Last year, Forbes  published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform. Here are author Annemaria Duran’s rules to follow: General Rules To Follow When using hashtags, there are several rules to keep […]

Hashtag Challenge: Use a Hashtag on LinkedIn

The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again: How to Effectively Use Hashtags on LinkedIn And the following how to video by Jade Pluck:   In response to last month’s interest in hashtags, the NLT […]

What is a hashtag?

What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them? “The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we […]

5 Secrets to Use Storytelling for Brand Marketing Success

Storytelling is central to marketing.  Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later.  While many of the platforms have evolved, her  “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply. Click here to discover the “Five Secrets.”

The Data Is In: Infographics Are Growing And Thriving in 2017

Cheryl Conner, a Forbes contributor, authored an interesting article detailing the growth and benefit of using infographics. “Most entrepreneurs are learning the power of data in telling a story. And infographics, the visual representation of data, are increasingly popular as one of the mediums that tells a data story the best. But just how effective are infographics as […]

What to Post?

By now you know the importance of having a LinkedIn presence for your company, but still might be struggling with what to post. Click here to see what four different companies are posting and find tips to engage as well as grow your audience.

What Happens When You Help Others?

What Happens When You Help Others? “You will get all you want in life, if you help enough other people get what they want.” — {Zig Ziglar}