Last year, Forbes published a great article that details “How to Use Hashtags to Effectively Grow Your Business.” The article provides general rules of hashtags as well as specific suggestions for each social media platform.
Here are author Annemaria Duran’s rules to follow:
General Rules To Follow
When using hashtags, there are several rules to keep in mind:
1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.
2. Use local hashtags to build community awareness.
3. Use specific product or brand hashtags to create conversation.
4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.
5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones.
This article is worth reading! She goes on to detail hashtag usage across the different social media platforms, but LinkedIn is likely the most helpful section for our readers:
“LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn’t available until the fall of 2017. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page.”
Sources: Forbes
The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks. If you missed them, here they are again:
How to Effectively Use Hashtags on LinkedIn
And the following how to video by Jade Pluck:
In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn. Not sure which hashtag to use? Take a look at the list put together by Ghost Blog Writers for suggestions to get started:
Source: Ghost Writers Blog
What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them?
“The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we use them to follow current events, industry trends, niche conversations, research and to grow influence. If used both properly and thoughtfully, hashtags can elevate you and your brand.” This article from Business 2 Community defines hashtags and explains how to effectively use them on LinkedIn.
Happy 4th of July from all of us at the NextLevel Thinking team! We hope your holiday is safe, fun, and full patriotic spirit!
“I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true.” -Wendell Willkie
Storytelling is central to marketing. Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later. While many of the platforms have evolved, her “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply.
Click here to discover the “Five Secrets.”
Cheryl Conner, a Forbes contributor, authored an interesting article detailing the growth and benefit of using infographics.
“Most entrepreneurs are learning the power of data in telling a story. And infographics, the visual representation of data, are increasingly popular as one of the mediums that tells a data story the best. But just how effective are infographics as a tool for marketing and sales? To find out, a New York-based visual communications company Infographic World has surveyed 100 businesses and 1,100 consumers to find out.”
Click to read the the article and learn why you should make use of infographics in your marketing.
You may also be interested in the following Infographic about Infographics 🙂
What Is An Infographic? by Infographiclabs
By now you know the importance of having a LinkedIn presence for your company, but still might be struggling with what to post. Click here to see what four different companies are posting and find tips to engage as well as grow your audience.
What Happens When You Help Others?
“You will get all you want in life, if you help enough other people get what they want.”
— {Zig Ziglar}
Happy New Year from the NextLevel Thinking Team!
Blessings and Merry Christmas from the NextLevel Thinking Team!
Today’s choices matter.
Busy is a choice.
Stress is a choice.
Joy is a choice.
Choose well.
We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers.
Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler!
Thanks for your help!!!
When the WHY is big enough, the HOW becomes easy!
It certainly is true that if your why is big enough, then your how becomes a whole lot easier.
“When writing the story of your life, don’t let anyone else hold the pen.”
— {Harley Davidson}
