Tag Archives: brand building

Change

“How willing you are to make changes is directly dependent upon how motivated you are to get where you want to go.”

— {Crystal Paine, Motivational Author}

Crystal Paine, of moneysavingmom.com has published several books including: 21 Days to a More Disciplined Life, Say Goodbye to Survival Mode, the Choose Love JournalChoose Gratitude Journal, and Money-Making Mom.  While her target audience might be moms, her “change” quote can apply to each and every person who reads it.

Survey Says: The Top Survey Tools

Surveys are a popular tool in garnering feedback on your company,  products, services, and prices.  According to Explorance, there are six reasons to survey your clients:

1 Customer Satisfaction and Loyalty

2 Customer Engagement

3 Product and Service E

nhancements

4 Customer Data

5 Operational Efficiency

6 Bench-marking for Development

Each of the above purposes require extensive thought and creativity to develop effective questions. A quick Google search garners hundreds of survey examples, but each question should be evaluated for your company’s feedback needs.

Once you develop questions, you must choose an appropriate survey tool. At NextLevel Thinking we make use of several different survey tools on behalf of our clients. Survey Monkey is user-friendly and contains numerous templates that can be easily altered.  Survey Monkey is also an affordable option with accounts available at different levels depending on a company’s needs.

Google Forms is the most affordable option available- free with a Google account. Once the survey is completed, the data is analyzed in a spreadsheet. Definitely easy to use, but less robust than other options.

Qualtrics is the best in class, but most expensive option. While they do offer a free option, the robust analytics in the paid option set hem apart from the competition.

Interested in taking a deeper dive into survey tools?  Check out last week’s blog post from Robly where they reviewed their Top Ten Survey Tools.

Happy Memorial Day 2019

“Memorial Day isn’t just about honoring veterans, its honoring those who lost their lives. Veterans had the fortune of coming home. For us, that’s a reminder of when we come home we still have a responsibility to serve. It’s a continuation of service that honors our country and those who fell defending it.””Memorial Day isn’t just about honoring veterans, its honoring those who lost their lives. Veterans had the fortune of coming home. For us, that’s a reminder of when we come home we still have a responsibility to serve. It’s a continuation of service that honors our country and those who fell defending it.” –Pete Hegseth

Email Personalization

“Email personalization is a way to authentically connect with your subscribers by sending targeted and relevant content that matters most to them. If subscribers don’t feel like they matter to your brand, then most likely, your brand won’t matter to them.”

Take a look at the tactics shared by CampaignMonitor.com for ideas to better cater your emails to your customers or clients.

4 Ways to Achieve Balance in Email Marketing

Robly published a blog titled “4 Ways to Achieve Balance in Email Marketing.” Balance in email marketing is a topic that comes up with every client. Are we sending enough emails? Too many? Are they too short? Too long? What level of personalization is right? Robly does a nice job of presenting information in the following ideas:

  1. Be personal…but not too personal
  2. Step away from the hard sell
  3. Don’t stop at just one
  4. There is such a thing as too much

The team at NextLevel agrees with Robly’s conclusion:There isn’t one answer. What one email user finds informative, another may find aggressive. There is no one answer here, but testing is how you’ll land on one that works.” Metrics don’t lie. Pay attention to the metrics and you will know what is working.

Click here to read the full article.

Easter Thought 2019

Evan Esar (1899–1995) was an American humorist who wrote Esar’s Comic Dictionary in 1943, Humorous English in 1961, and 20,000 Quips and Quotes in 1968.

“Easter is the only time when it’s perfectly safe to put all your eggs in one basket.”

We hope you have a blessed Easter celebrating the resurrection of Jesus Christ with your loved ones.   While we love Esar’s quote and it brings a bit of humor, we would be remiss if we did not share the most famous quote of The Bible for the Gospel of John:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

– John 3:16

Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.

Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.

The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.”  Read the article to learn more about the role of artificial intelligence in marketing.

Luv for Herb Kelleher

Herb KelleherHerb Kelleher, Co-Founder of Southwest Airlines, passed away on January 3, 2019.  He was considered a pioneer in the aviation industry and one of the most transformative business leaders of all time.   The tributes have poured out from employees, friends and other business leaders over the past month.   The NextLevel Team “luvs” everything Kelleher stood for and is paying tribute to the great leader this month.

While there are several Herb Kelleher quotes that motivate and inspire us, we chose to feature the following as this month’s Thoughts the Count.

“It is my practice to try to understand how valuable something is by trying to imagine myself without it.” -Herb Kelleher

Forbes shared a list of “20 Reasons Why Herb Kelleher Was One Of The Most Beloved Leaders Of Our Time” last month and #13 touched on what Herb valued most as a business leader: his employees.

“Thousands of requests for speaking engagements, presidential commissions, legislative issues, and business meetings related to the airline industry all vied for Herb Kelleher’s time. But Herb’s priorities were always the people of Southwest Airlines. Ask Vickie Shuler, Herb’s executive assistant of 30 years, and she will tell you that Herb would not change his schedule if a business meeting came up that interfered with an employee event he promised to attend.”

“If you want to know what someone truly values watch the way they spend their money and their time. It’s easy for executives to say ‘people are our most important asset,’ but reallocating their time to support that statement is yet another story. During the filming of a customer service video, Tom Peters asked Herb what advice he would give other executives. Herb said, ‘Stop spending so much time with other CEOs, spend more time with your people.'”

This month we challenge you to consider where you place value and “luv” in your life. Consider both your personal and business relationships and take a moment to reflect on the legacy of Herb Kelleher.

2019 Super Bowl Round Up – The Hits and Misses

Last year we shared Ad Age’s top Super Bowl ads rated by effectiveness, entertainment and the overall combination. This year we’ve asked the NextLevel Account Mangers to weigh in.

Kristen Dyson

“My favorite was the Amazon clip featuring Harrison Ford. Mostly because I’m a huge Harrison Ford fan, but also because it was cute and a creative way to draw attention to Alexa and its capabilities.”

“I did not care for the TurboTax Live robo-child commercial, simply because it was creepy and weird and made me uncomfortable.”

Katie Buchanan

“This heartwarming commercial shows the power of Google Translate. They show clips of people from all over the world interacting with people from different backgrounds and cultures. Out of all the 100 Billion words translated per day, the most translated words in the world are ‘how are you?’, ‘Thank you’ and ‘I love you’. We love this commercial because it unites us as human beings! “

“Burger King’s Super Bowl commercial featuring Andy Warhol was very strange. The clip was taken from the 1982 film Scenes of America. The commercial ended with the hashtag #eatlikeandy. The commercial left us confused and not tempted to go to Burger King. “

Tara Lockhart

“Audi nailed it with their ad this year. As it opened, I thought of Field of Dreams and thought we were destined for another heartfelt message. Once the star of the commercial, the cashew, came into play, I died laughing. Audi kept us engaged and who wouldn’t want to drive an Audi e-tron?”

“Mint Mobile’s ‘Crunchy Milk’ commercial was the worst ad that aired. While the commercial was memorable, because it completely grossed us all out, we couldn’t remember what they were advertising. Keep in mind, they paid upwards of $5 million for 30 seconds of airtime. I’m sure they could have come up with a more effective ad spend.”

You might be asking yourself, “Where is Eric Poerschke’s pick?” It seems that at least one of us actually watched the Super Bowl for the football and used the commercial breaks to hit the buffet and bathroom.

 

Missing Ingredients In Your Email Marketing Strategy

“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ”

According to Andy Walker, Founder of Cyberwalker Digital and email marketing expert, “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

Walker discusses the importance of having magnets and ice cream within your email marketing strategy.  “A lead magnet attracts your audience and pulls them in, just like an actual magnet would.” What are you using for lead magnets?   Do you offer tip sheets, eBooks, videos, webinars, other premiums?  The key to developing a good lead magnet is understanding your customer paint point.

Walker later explains that once you’ve captured the lead, you need to offer something “as sweet as ice cream” to lock them in.  Walker is referring to the solution to your customer’s problem.  If you consistently identify their problems, large or small, and provide a solution you will build trust and brand loyalty.

For more on this topic, read the full article.

Boosting B2B Email Open Rates

Looking for tips to boost your B2B email open rates?

Boost B2B Open Rates

“Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.”

In his article, Errington covers the following four BIG topics with easy and practical advice:

  1. Getting the Subject Line Right
  2. Optimize the Preview Text
  3. Make It Mobile
  4. Write for Mobile

Click to read the full article for Keith Errington’s tips.

Email Metrics: Consumers are Opening More Emails and Clicking

What do your email metrics look like?

The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.”

DMA Email Stats 2018

 

Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are performing.

You can read the full article here.