Tag Archives: advertising

Easter Thought 2019

Evan Esar (1899–1995) was an American humorist who wrote Esar’s Comic Dictionary in 1943, Humorous English in 1961, and 20,000 Quips and Quotes in 1968.

“Easter is the only time when it’s perfectly safe to put all your eggs in one basket.”

We hope you have a blessed Easter celebrating the resurrection of Jesus Christ with your loved ones.   While we love Esar’s quote and it brings a bit of humor, we would be remiss if we did not share the most famous quote of The Bible for the Gospel of John:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

– John 3:16

Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.

Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.

The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.”  Read the article to learn more about the role of artificial intelligence in marketing.

Where to Focus!

October 2018 Thoughts that Count: 

“If you focus on results, you will never change. If you focus on change, you will get results.” — {Jack Dixon}

Should you focus on results or change? All too often, success is measured by outcomes and results.  The same processes can bring us to a familiar rhythm that produces the same steady outcomes. We have discovered that the only way to change our “ends” is to change our “means”.

Focus

What is a hashtag?

What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them?

hashtags

“The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we use them to follow current events, industry trends, niche conversations, research and to grow influence. If used both properly and thoughtfully, hashtags can elevate you and your brand.”  This article from Business 2 Community defines hashtags and explains how to effectively use them on LinkedIn.

The Road to Character

“When most people think about the future, they dream up ways so they might live happier lives.

But notice this phenomenon. When people remember the crucial events that formed them, they don’t usually talk about happiness.

It is usually the ordeals that seem most significant.  Most people shoot for happiness but feel formed through suffering.”

{David Brooks, Author of “The Road to Character”}

Give Up Your Excuses

A while back I ran across an article outlining the 13 things you should give up if you want to be successful.

The following quote caught my eye regarding excuses:

“It’s not about the cards you’re dealt, but how you play the hand.”

 {Randy Pausch, The Last Lecture}

 Click Here to read all 13 things you should give up if you want to be successful.

Your Finest Moment is Around the Corner…

“Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.”

{M. Scott Peck, Author of “The Road Less Traveled”}

Focus on the List

One of the things that we preach to our clients is: “Focus on the list, not the creative.”  On average, your email contact list degrades 22.5% year over year due to career changes, opt outs, and a myriad Continue reading Focus on the List

Not As Bad As It Seems…

Thoughts That Count From NextLevel Thinking:

“On particularly rough days when I’m sure I can’t possibly endure anymore, I like to remind myself that my track record for getting through bad days so far is 100%…and that’s pretty good!”

–{Author Unknown}

Don’t Give Up On Your Idea!

Don’t Give Up On Your Idea!

“Good ideas are always crazy…until they’re not.”

{Larry Page, Google}

Understand How the ‘Other’ Person Thinks

It is important to understand how the ‘other’ person thinks.

“Players think, play me and I’ll show you.  Coaches think, show me and I’ll play you.”

— {Shaka Smart, Texas Head Basketball Coach}

This also applies in a business setting.  Whether you are in a leadership position or hoping to be there one day, and it is important for you to understand how the other thinks.

Let Your Light Shine!

Let your light shine!

“The light inside you needs to be brighter than the light shining on you!”

–Dabo Swinney, Clemson Head Football Coach

Happy New Year

“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man!” — Benjamin Franklin

Happy New Year from the Next Level Thinking Team!

Wishing You a Magical Christmas

Just think back to when you were a child and the excitement of Christmas Day approaching…magical! Merry Christmas from the NextLevel Thinking Team!

48147566 - winter time! happy little girl blowing on snow
48147566 – winter time! happy little girl blowing on snow