Online review management is an important part of any marketing strategy. Take a look at the following steps to ensure that you are “driving business and capitalizing on opportunities” according to Digital Expert, Matt Bowman:

1. Create and implement a review program that engages your customers and encourages them to leave their positive feedback.

2. Set a goal for the number of reviews your business needs. On average, at least 40 reviews are needed before consumers put trust in the overall rating.

3. Maintain a consistent review campaign. Almost half of consumers only care about reviews completed within the last two weeks.

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