At NLT, we spend a good bit of our time focused on how content appears on mobile devices. Forbes published a great article written by Brian Sutter earlier this year detailing seven ways to make your content mobile friendly.
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This month’s article is about future jobs that we haven”t considered before. We can’t help but consider how these new positions might change the face of marketing practices, too. In June, Adobe’s CMO.com launched a series of articles
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July Thoughts That Count: It is certainly okay to disagree. Dudley Field Malone said, “I have never in my life learned anything from any man who agreed with me.”
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Happy 4th of July from all of us at the NextLevel Thinking team! We hope your holiday is safe, fun, and full patriotic spirit! “I believe in America because we have great dreams, and because we have the
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Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month. Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and
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Storytelling is central to marketing. Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later. While many of the platforms have evolved, her “five secrets that brand storytellers understand and use to
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“If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein
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Happy Father’s Day! In time yore, the ultimate mother threat was, “Just wait till your father gets home.” Meant to instill terror in a child’s heart, it usually succeeded because father was that big scary person brought in
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GDPR (General Data Protection Regulation) has been rolled out after four years of discussion and planning. This new EU framework applies to organisations in all member-states and has implications for businesses and individuals across Europe, and beyond. At
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NextLevel Thinking has been using email marketing on behalf of our clients for many years. Why? Consider this finding. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct
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Happy Memorial Day from NextLevel Thinking! When having a Happy Memorial Day, please consider this quote: “Freedom does not come without a price. We may sometimes take for granted the many liberties we enjoy in America, but they
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This quote is really so true. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — {Maya Angelou}
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Let’s talk social media trends. There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year? Unsurprisingly, video will remain the preferred vehicle for
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Our team loved these life lessons and think you will too! Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, Vice Chairman of Ogilvy Group, makes the daring assertion that
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Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients. Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news
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