The December 2011 Thoughts That Count from NextLevel Thinking: When Developing a Marketing Approach, Appeal to an Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a
Read MoreThe November 2011 Thoughts That Count from NextLevel Thinking: The Definition of Authentic Marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” {Philip Kotler, Marketing Author}
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A landing page is a web page that allows you to capture a visitor’s information through a lead form (click picture or title for more).
Read MoreThe October 2011 Thoughts That Count from NextLevel Thinking: What Should You Be Doing? “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” {John Russell,
Read MoreThe September 2011 Thoughts That Count from NextLevel Thinking: Let Them Know What You Are Doing “For a business not to market and advertise is like winking at a girl in the dark. You know what you are
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Back in April 2011, NextLevel Thinking partner Kirk Loudon, along with his writing partner Kevin Coleman, took home a Platinum Remi Screenplay Award for their thriller THE ASSIGNMENT at the 2011 WORLDFEST Film Festival in Houston, Texas. The
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The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon}
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My daughter is a member of her high school dance team, the award winning Langham Creek Bailadoras (www.bailadoras.com ). Last week for the second straight year, I participated in something called Donation Quest. My job was to chaperone
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The science and art of marketing communications has long been misunderstood. When times get tough, this is typically the budget that is reduced or eliminated. However, countless studies show that this approach is usually a mistake. In fact,
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By now, most businesses and organizations understand the importance of having a website. Many spend thousands of dollars to design a beautiful site with professional photography, state-of-the-art graphics and Flash animation. They complete the design, launch the site,
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The June 2011 Thoughts That Count from NextLevel Thinking: “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard
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When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s
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A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer.
Read MoreNextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center.
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Our client, OGsys, is an oil and gas accounting software company that accelerates answers to critical questions impacting their clients’ daily productivity and overall success. As the first company to develop an oil and gas accounting software application
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