At NextLevel Thinking, we primarily work with entrepreneurs to develop and implement an overall marketing strategy.  Time and time again we see many of our clients struggle with making decisive marketing decisions.  Lois Gellar, a fellow marketer, contributed an interesting article to Forbes a few years ago that tackles this very issue.  She offers the following tips and expands upon each in her article:

– Don’t sweat the small stuff

– Never stop asking “Why?”

– Choose a do-able objective

– Decide to try something new each year

Click to read Lois’ thoughts.  We think her insight is spot on!