The objective was to help increase visibility and perception among Former Students based on internal and external analysis. Their market was divided into four distinct groups, all with unique backgrounds, needs and motivations for involvement. The groups were unified in purpose with a new vision, “The Aggie Network.”
The San Diego Blood Bank provides you the opportunity to make a difference in the lives of others by making a financial contribution. One blood donation has the potential to save up to two lives…One financial donation could save thousands.
Whether you choose to donate money, donate a vehicle, name the San Diego Blood Bank in your will, or become a sponsor, you will have the satisfaction of knowing that your contribution strengthens our ability to make a difference in our community.
As the primary supplier of blood and tissue in Central Texas, compensation is received from customers for its day-to-day operations. Those operations include the collection, processing, testing, storage and delivery services that are required to maintain a safe blood and tissue supply.
However, the cost of blood and tissue goes far beyond the day-to-day operations. Your financial contribution will help fund community outreach and capital projects that are essential to assure that needed blood and tissue are available.
Life is in your hands. Invest in our community.
Independent, non-profit web source for news, opinion, and commentary on local government, housing, environment, education, sports, and other issues.
Our job was to help VOSD increase subscriptions and offer a more structured fundraising program that would enable the organization to become the number one on-line news publication in the greater San Diego area. Our goal was achieved.