Category Archives: Uncategorized

  • Tip #2: Socially Devote Yourself

    Are you taking full advantage of the free tools at your disposal? We’re talking about social media in NextLevel Thinking’s Top Marketing Tip #2.

    Socially Devote Yourself

    Social media platforms like LinkedIn, Facebook, Instagram, and others offer you a variety of benefits. You can share communications to keep customers up to date with current events and changes in your industry, directly interact with your audience, and show the more human side of your company. Remember Tip #1: Authenticity Matters?

    Customers today spend more time researching products and services before committing to spending their money. Potential customers want to ensure that they are engaging with a reputable and capable company while getting the best value. Social media not only allows them to connect with you in a more personal manner, but it also provides social proof in the form of reviews and testimonials from your past and present customers who have previously engaged with you.

    Did we mention these platforms are free?

    With consistent activity, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

    We can’t think of any reason not to add social media to your marketing mix. Since the start-up costs are low to non-existent, there is hardly anything to lose. We’re willing to bet your competitors already have asocial presence, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business. Let us know if you need help navigating the social world. Our team is well-versed and ready to assist!

  • Authenticity Matters!

    If you read this week’s email, you can skip straight to the examples of authentic content campaigns below. If not, keep reading…

    The top tip on our list of Five Marketing Tips for 2021 is Authenticity Matters.

    Consumers today can easily sniff out agenda-driven content. Our inboxes are full of it and it is easy to click the opt-out button. Instead of taking a salesy tone, we encourage you to develop authentic relationships with your clients and customers through your content. Audiences are much more likely to stay on your email list and engage with you on social if you are open, honest, and work to get to know them. Authentic content also allows your audience to get to know you as a business. Share who you are, what you do, and why you do it!

    Interested in seeing a few authentic examples?

    Our favorite example and one that spread worldwide is Coca-Cola’s Share a Coke. The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness. It worked! This idea went viral and was implemented in many countries around the world including the US, China, Israel and the UK.

    The Farmer’s Insurance “We know a thing or two, because we’ve seen a thing or two” campaign also comes to mind. I bet you’ve laughed at one of their quirky commercials. Did you know that they are actual insurance claims that customers have made? The ads are memorable, but even better, they’re all real. Can you believe that a moose destroyed an RV?


    Farmers hooks potential customers with their unusual stories while also getting them to think about what their current policy provider would actually cover. Farmers Insurance gets potential customers hooked with an engaging story, but the ads also get people thinking about what their current insurance actually covers.

    Looking for another example that doesn’t take a Fortune 500 budget?

    Look no further than the NextLevel Thinking Easter email. We took an authentic approach and shared our team’s collective feelings regarding the Easter holiday. While many companies choose to avoid showing who they truly are, we choose to be open and honest. The feedback was overwhelmingly positive. Even those who have differing beliefs appreciated our authentic approach.

  • Believe in the Process

     

    “You have to believe in your process. You have to believe in the things that you are doing to help the team win. I think you have to take the good with the bad.”

    — Tom Brady,

    NFL Quarterback

    Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent the first 20 seasons of his career with the New England Patriots, where he was a central contributor to the franchise’s dynasty from 2001 to 2019. Brady is widely considered to be the greatest quarterback of all time.[1]

    After playing college football at Michigan, Brady was selected 199th overall by the Patriots in the sixth round of the 2000 NFL Draft, earning him a reputation as the draft’s all-time biggest steal.[2][3][4] He became the starting quarterback during his second season, which saw the Patriots win their first Super Bowl title in Super Bowl XXXVI. As the team’s primary starter for 18 seasons,[a] Brady led the Patriots to 17 division titles (including 11 consecutive from 2009 to 2019), 13 AFC Championship Games (including eight consecutive from 2011 to 2018), nine Super Bowl appearances, and six Super Bowl titles, all NFL records for a player and franchise.[b] He joined the Buccaneers in 2020, and led them to win Super Bowl LV, extending his individual records to 10 Super Bowl appearances and seven victories.[7]

    Brady holds many quarterback records, including combined passing yards (91,653), regular season touchdown passes (581), and career touchdowns (664), in addition to the most Pro Bowl selections (14, tied with Tony GonzalezPeyton ManningBruce Matthews and Merlin Olsen) and the second-most regular season passing yards (79,204). Never having a losing season, he is the NFL leader in career quarterback wins (264), quarterback regular season wins (230), quarterback playoff wins (34), and Super Bowl MVP awards (5). His career has also been noted for longevity, with his 344 starts in 21 seasons being the most for an NFL quarterback. At age 43 in Super Bowl LV, he is the oldest player to be named Super Bowl MVP and win a Super Bowl as the starting quarterback, along with being the oldest NFL MVP at age 40 in 2017.[8] He is the only NFL quarterback named to two first-team all-decade teams (2000s and 2010s)[9] and was named to the 100th Anniversary All-Time Team in 2019.

    Source: Wikipedia

  • 4 Ways to Develop a Winning Strategy

    Many business leaders are trying to find their path to success amidst the current rocky terrain. Sheryl Lyons, Founder and President of Culture Spark, is no exception. In her article, she shares hope and provides others with tangible steps for moving forward.

    1. Take time to mourn the loss.

    2. Look back with eyes wide open.

    3. Get comfortable with collecting customer input.

    4. Institute internal routines and disciplines to support the new strategy.

    Click here to read the Sheryl’s detailed advice provided via Forbes.com. Her point of view is honest, motivating, and actionable.

  • What Are Backlinks and How Do They Work?

    Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog posts that’s helpful for their customers, they might link to it. That backlink is “vote of confidence” in your content.

    Watch the video overview by Neil Patel below in order to learn more about backlinks and get started creating more backlinks, in turn, increasing your website rating.

     

     

  • 4 Ways to Achieve Balance in Email Marketing

    Robly published a blog titled “4 Ways to Achieve Balance in Email Marketing.” Balance in email marketing is a topic that comes up with every client. Are we sending enough emails? Too many? Are they too short? Too long? What level of personalization is right? Robly does a nice job of presenting information in the following ideas:

    1. Be personal…but not too personal
    2. Step away from the hard sell
    3. Don’t stop at just one
    4. There is such a thing as too much

    The team at NextLevel agrees with Robly’s conclusion:There isn’t one answer. What one email user finds informative, another may find aggressive. There is no one answer here, but testing is how you’ll land on one that works.” Metrics don’t lie. Pay attention to the metrics and you will know what is working.

    Click here to read the full article.

  • Happy Halloween!

    Halloween

    “I gave you life.  You give me your Reese’s.
    That’s the deal.”     -Every Mom & Dad on Halloween
    Halloween NLT Kids
    We hope the tricks are fun and the treats are sweet!
    Happy Halloween!
    The NLT Team​​​​​​​
    (Clockwise from Top: Erin, Trey, and Kyle Poerschke; Nolan and Bo Dyson; Gentry and Landry Kate Lockhart)
  • Hashtag Challenge: Use a Hashtag on LinkedIn

    The NLT Team is issuing a hashtag challenge this month, because last month’s articles on hashtags garnered quite a few clicks.  If you missed them, here they are again:

    How to Effectively Use Hashtags on LinkedIn

    And the following how to video by Jade Pluck:

     

    In response to last month’s interest in hashtags, the NLT Team would like to challenge you to use a hashtag on LinkedIn.  Not sure which hashtag to use?  Take a look at the list put together by Ghost Blog Writers for suggestions to get started:

    1. #business
    2. #work
    3. #office
    4. #success
    5. #quotes
    6. #inspiration
    7. #entrepreneur
    8. #life
    9. #love
    10. #happy
    11. #HR
    12. #jobs
    13. #marketing
    14. #sales
    15. #leadership
    16. #tips
    17. #influencer
    18. #successful
    19. #worklife
    20. #officelife

    Source: Ghost Writers Blog

  • What is a hashtag?

    What is a hashtag? You’ve probably noticed a rise in #hashtags over the last few years, but do you understand what they are and how to use them?

    hashtags

    “The first use of hashtags was in 2007 and created by online users to discuss specific events and relevant issues and was posted on Twitter. Now we use them to follow current events, industry trends, niche conversations, research and to grow influence. If used both properly and thoughtfully, hashtags can elevate you and your brand.”  This article from Business 2 Community defines hashtags and explains how to effectively use them on LinkedIn.

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