MarketingDive put together a great list of trends they believe will define marketing in 2018.  It will be interesting to see how their thoughts play out over the coming year.

1. Transparency opens a ‘can of worms’

2. Quality content becomes king

3. One-to-one marketing at scale edges closer

4. Voice will be big but won’t boom quite yet

5. Influencer marketing settles down — and shrinks

6. Breaking down blockchain expectations

7. A make or break year for ads.txt?

8. Consolidation accelerates with infrastructure investments

9. Marketers think globally and locally

Click here to read MarketingDive’s full article.