• TED Talk: Life Lessons from an Ad Man

    Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, Vice Chairman of Ogilvy Group,  makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

    Life Lessons from an Ad Man

 

Categories

Archives