Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month. Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and avenues to grow brand trust.
At NextLevel Thinking we wholeheartedly agree with the first suggestion: “One of the simplest ways businesses can get started with trust marketing is to launch a referral programme. Referral is an excellent way for brands to develop their relationships with existing customers; meanwhile, new ones are introduced in a way that maximises the potential for future trust.”
Read the full article to learn more about fostering trust in this “changing environment.”
(Keep in mind: this article was published in the United Kingdom, so the spelling is a bit different.)