Our Methodology

NextLevel Thinking has a tried and true brand building methodology that produces a successful marketing strategy and a step-by-step approach for executing that plan.

How do we do it? We become part of your team. We spend time getting to know your business, from the inside out, learning what makes you tick and what can help you grow and prosper.

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Investigation

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Visualization

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Realization

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Collaboration

 

Investigation

A Gathering Session. The objective of this phase of our methodology is to uncover appropriate information to create a foundation from which to move forward.

First, we take a look at your competitive landscape in order to understand what your competitors are saying about themselves and how they are positioning themselves in the market place.

Second, we talk with your customers (current, former, and potential if appropriate) to explore and appreciate what makes your organization special and why they love buying from you. Additionally, we ask about the things that can be improved.

Finally, we talk to your key employees to capture their perspective, understanding and appreciation of your mission and/or vision as well as your go-to-market approach.

Visualization

The Freethinking Stage. The primary purpose of this phase is the development of your Separation Statement and Story. In other words, how are you going to separate yourself from the competition and what story will you tell in the marketplace that will achieve that desired differentiation.

The creation of a one-page document that boils down all that we have learned in the Investigation Phase into a framework that will illuminate the path forward and serve as a guide in the development of your positioning, messaging and strategy is called a Separation Statement.

From the Separation Statement, your story will evolve in such a way that your desired market will have no choice but to pay attention, be inspired, and act. And, your employees will seek new and innovative ways to move into this new way of life!

Realization

The Diamond Cutting Stage. We cut, polish and deliver all of the thinking created during Visualization to enable your current and potential customers to participate with you in new and interesting ways.

The centerpiece of Realization is a strategic marketing plan that outlines all of the steps and activities necessary to realize your new go-to-market strategy.

Collaboration

Just Think of Us as Your Marketing Department… Without the Overhead!

Imagine this…you have a fancy new logo, slick new ads and an exciting new marketing strategy. Sounds great, right? The problem is, there’s no one on your team who can dedicate the time or the resources to execute the strategy on a daily basis.

That’s precisely why we created our Collaboration offering, an ongoing service that gives you all the support of an onsite marketing team – without the overhead.

Our Collaboration offering focuses on the customer, monitors the competition, evolves the brand, creates new ideas and communicates internally with your organization and externally to current and potential customers.

While you focus on what you do best, we make sure that your positioning, messaging and creative approach stay strategically focused and continue to deliver results.