Old Smokey is a familiar name to most Texans. Many have owned the barbecue grill at one time or another. However, with a market saturated with similar products and revenues on the decline, there was a critical need for viable methods of creating new growth.
Based on a comprehensive analysis of the entire market, we developed a strategic plan incorporating product innovation and a vision for the future. Simultaneously, we created the award winning "Fire It Up" campaign, including the animated character named "Lil Smokey." You could say that Old Smokey has regained their fire.
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