Media planning and placement is the translation of your marketing requirements into attainable media objectives. It is our job to obtain the best possible placement and price for a section of media real estate within any given media.

In a well integrated media plan, your potential customer will always be able to understand who you are, what you do and what’s unique and beneficial about your product or service.

The various media options, with a brief explanation, are as follows:

Television - Television is an excellent high REACH medium and has the power to penetrate well beyond the intended target in large numbers. It also provides the ability of visual and audio delivery of messages.

Radio - Radio is a much narrower, more targeted reach vehicle, programmed to niche audiences and apable of delivering more FREQUENCY than TV. It also provides the ability of audio delivery of messages.

Outdoor - Outdoor, such as billboards, is used mainly as a support medium. This medium provides high reach but little opportunity to expand and explain a message.

Print - Print media, such as magazines and newspapers, is used mainly as an information medium. This medium allows for a more targeted approach and therefore, does not provide high reach.

Direct - Direct marketing, such as mail or email, allows you to pinpoint and establish a dialogue with your intended target. This medium is best used with an audience that is already familiar with your company or product.

Online – One major benefit of online media is the immediate publishing of information and content that is not limited by geography or time. The ability to drive an interested party to your website, or a custom designed landing page, allows you to expand your message without having to include all the words, thoughts, concepts and pictures in the actual advertisement.