Eric J. Poerschke has more than 17 years of experience successfully crafting and executing marketing strategies for companies in many industry sectors and vertical markets.

It was at the University of Arkansas where Eric realized his passion for guiding clients and coaching basketball. Eric, a four year letterman for the Razorbacks, was twice named to the Southwest Conference All-Academic Basketball Team. He was also the first recipient of the EJ Poerschke Mr. Razorback Award.

Eric continued his study of marketing while working on his MBA at the University of Houston. After attaining his graduate degree, Eric went to work at Accenture where he sharpened his strategic marketing skills.

He then became the Chief Strategic Officer at Brand Imagination, a regional marketing firm, where he was responsible for building the strategy practice. That's where he met Kirk and the idea of NextLevel Thinking was born.