The USBA was in the process of building some very strong relationships around the world, specifically in the Chinese basketball market. In order to realize the vision of providing basketball knowledge to the world, the USBA needed a strategic plan and partner to provide guidance in the effective use of current resources and the ability to evaluate new opportunities.
Operations were divided into four understandable and unique divisions. This new focus allowed the USBA to identify and uncover new opportunities, thus establishing an even larger presence in China. Look beyond the ball!
We performed an in-depth analysis of the golf, country club and residential golf community markets. The team developed a strategy that would capitalize on ColoVista’s outstanding golf experience to drive real estate sales in the community.
The creative strategy brought ColoVista’s stellar rankings by golf professionals to the forefront.
The Houston Thunder is a group of 11 year old boys that play baseball at a very high level. However, their uniform and web site did not tell that story. A new identity package was created for The Thunder that was bold, vibrant and created envy among the competition.